observation review
GSBS6001
ASSIGNMENT1: OBSERVATION REVIEW
The Decision
In 2007, the commodity company which my father was working for made a decision that the traditional soap pack will be placed by a new one. This decision was made by the boss of my father. He listed a large number of statistical data and the increase rate of the market share of a competitor. The research results of people’s reaction to the new package is also being shown. He claimed that nowadays the package of that competitor is more popular among customers although it’s not very obvious, and their company cannot stop the increase of the market share of their competitor with only the budget of commercial expense and the extraordinary distribution system. But this research made by my father’s boss was not very well-proved because most of the people who take charge of the research were working on another program. Few month after, my father’s boss announced that the old package will fade out from the market permanently and it will be replaced by a new package. This news spread very quickly and my father’s boss said that the new package will change the bad situation. After that, there were a large number of people had a try on it. It seemed like the decision made by my father’s boss is always right because he is an old staff in this firm and he has decades years of marketing experience. But the situation didn’t last long. In the two weeks after the new package came out, the company research shown that the change of the package have a very bad effect on the sale of the product. All the factors shown that the company ignored the psychological impact of this change. Finally, my father’s boss got fired. (289 words)
Analysis of the Decision
According to the article, BOUNDED RATIONALITY, when people want to make a decision, they always want to make a right choice in a rational way. But the fact is that it’s
ASSIGNMENT1: OBSERVATION REVIEW
The Decision
In 2007, the commodity company which my father was working for made a decision that the traditional soap pack will be placed by a new one. This decision was made by the boss of my father. He listed a large number of statistical data and the increase rate of the market share of a competitor. The research results of people’s reaction to the new package is also being shown. He claimed that nowadays the package of that competitor is more popular among customers although it’s not very obvious, and their company cannot stop the increase of the market share of their competitor with only the budget of commercial expense and the extraordinary distribution system. But this research made by my father’s boss was not very well-proved because most of the people who take charge of the research were working on another program. Few month after, my father’s boss announced that the old package will fade out from the market permanently and it will be replaced by a new package. This news spread very quickly and my father’s boss said that the new package will change the bad situation. After that, there were a large number of people had a try on it. It seemed like the decision made by my father’s boss is always right because he is an old staff in this firm and he has decades years of marketing experience. But the situation didn’t last long. In the two weeks after the new package came out, the company research shown that the change of the package have a very bad effect on the sale of the product. All the factors shown that the company ignored the psychological impact of this change. Finally, my father’s boss got fired. (289 words)
Analysis of the Decision
According to the article, BOUNDED RATIONALITY, when people want to make a decision, they always want to make a right choice in a rational way. But the fact is that it’s