This site is a great guide to everything that Ometepe has to offer, in a very cut and dry way.
Attention – Photography, brief naratives
Interest – Focus on landscape and culture
Desire – Activities, involvement with local culture
Action –
Direct links and partnerships with local businesses and conservation efforts
• Language and style of writing is appropriate and appeals for your target audience (WIFM).
• A Call to action: What offer do you have to give readers? Keep this in mind because you can tease readers through the content to make the call to action more effective.
• Zero Spelling or Grammar errors.
• Short paragraphs: max 4 lines each- this makes a big difference on how likely a reader is to stay on the site and finish reading, large paragraphs look long and difficult to skim.
• Headlines from the content
• Bullets for lists: makes it easy reading for visitors
• Links to external and internal sources further explaining points made, and resources
• Bolds and italics: to make certain things stick out to skimming readers
• 1-2 pictures: with captions and alternate tags
• Remember you are submitting as a Word Document as this is a draft. You can indicate what photos or images and their captions in the Word Document.