Descriptive Method
Descriptive research is also called Statistical Research. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies, averages, and other statistical calculations. Although this research is highly accurate, it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding of a topic for example, a frozen ready meals company learns that there is a growing demand for fresh ready meals but doesnt know much about the area of fresh food and so has to carry out research in order to gain a better understanding. It is quantitative and uses surveys and panels and also the use of probability sampling.
Descriptive research is the exploration of the existing certain phenomena. The details of the facts won’t be known. The existing phenomenas facts are not known to the persons.
Sample size
Meralco have almost 3.9 million customers in the Philippines, but we prefer to choose a small area which is the Cielito Homes Residency. Cielito homes have a population for almost 3,145 people or estimated of 629 families. Now, since families are the main customers we will get the sample size from 629 families.
Sloven’s Formula n= 1+Ne2
Where: Solution: n=sample size n= 1+629(0.25)
N=size of population n= 1+157 e=margin of error of 5% n= 158
The Types of Meralco’s Consumer
Residential Service (RS)
Residential Service rates apply to the following: * For residential customers using electricity for all domestic purposes in a single family dwelling [a dwelling unit is considered as having one (1) kitchen]; * for individually metered apartments and those facilities for not more than a three (3) family structure or compound which are used in common when connected to the meter serving one of the apartments; * for residential family