One to One Marketing

本科毕业论文开题报告表之附页1：
|拟研究的内容、思路与重点（英文）： |
|The Successful Application of "One-to-one Marketing" in Dell and Its Implications on Chinese Enterprises' Marketing Strategy |
|Introduction |
|In the 21st century, achieving the goal of generating profitable revenue for enterprises has become increasingly difficult, and there |
|have been very few effective methods that improve the marketing and selling process until recently. The current economic situation makes|
|it’s more critical than ever to improve the efficiency of a company’s marketing and sales operations. But "one-to-one" marketing can |
|solve the problems effectively that emerging in Chinese market, the problems of flattening distribution network and conflicts of |
|distribution channels.更多还原 |
|The paper first illustrates the concept and composition of One-to-one Marketing, then it combines vivid examples of the Dell, introduces|
|many successful experience of Dell, and illuminates the questions and barriers in the process of Chinese enterprises' marketing. At |
|last, combining with the status and problems of Chinese enterprises' Marketing, it brings forward some suggestions and countermeasures |
|for our enterprise to bring One-to-one marketing into effect, and draw out some conclusions. |
|I. Basic Concept of One-to-one Marketing |
|1.1 Meaning of One-to-one Marketing |
|1.2 Idea of CRM in One-to-one Marketing