Small business grow
HOW TO GROW YOUR
SMALL BUSINESS WITH
MARKETING
How to Grow Your Small Business with Marketing
Marketing is all about promoting, selling, and distributing your product or service. This process continues to evolve, as modern marketing techniques replace more traditional approaches.
Understanding and implementing the latest methods can make a big impact on your marketing team’s productivity and effectiveness, the growth of your small business, and ultimately, your bottom line.
This ebook’s intent is to familiarize you with these five marketing concepts:
Email Marketing
Social Media
“67% of small businesses planned to increase their marketing spend in 2013.”
- AWeber Communications
“The average budget allocation for marketing for small businesses is 9 to 12%.”
Lead Management
Search Engine Optimization
Search Engine Marketing
Read on for step-by-step instructions on how you can put each to use to grow your business.
- SEO.com
HOW TO GROW YOUR SMALL BUSINESS WITH MARKETING
2
How To Grow Your Small Business With
Email Marketing
#1 GROWING YOUR BUSINESS WITH EMAIL MARKETING
A study by ExactTarget found that 77% of consumers actually prefer to receive permissionbased marketing communications through email. This type of marketing can be a very effective way to establish a new relationship with a prospect, or to drive brand loyalty with a current customer. In addition, the low cost of creating and deploying email campaigns means a strong return on investment (ROI). According to the Direct Marketing Association, of all the marketing channels, email has the highest ROI per dollar spent. On average, it comes out to almost $40 per dollar invested. Cha-ching!
“82% of consumers open emails from companies.”
- Litmus
Creating the Perfect Email
There are a number of things to keep in mind when working on your strategy and tone.
Be aware of potential challenges and pitfalls:
• Your audience gets dozens of emails
SMALL BUSINESS WITH
MARKETING
How to Grow Your Small Business with Marketing
Marketing is all about promoting, selling, and distributing your product or service. This process continues to evolve, as modern marketing techniques replace more traditional approaches.
Understanding and implementing the latest methods can make a big impact on your marketing team’s productivity and effectiveness, the growth of your small business, and ultimately, your bottom line.
This ebook’s intent is to familiarize you with these five marketing concepts:
Email Marketing
Social Media
“67% of small businesses planned to increase their marketing spend in 2013.”
- AWeber Communications
“The average budget allocation for marketing for small businesses is 9 to 12%.”
Lead Management
Search Engine Optimization
Search Engine Marketing
Read on for step-by-step instructions on how you can put each to use to grow your business.
- SEO.com
HOW TO GROW YOUR SMALL BUSINESS WITH MARKETING
2
How To Grow Your Small Business With
Email Marketing
#1 GROWING YOUR BUSINESS WITH EMAIL MARKETING
A study by ExactTarget found that 77% of consumers actually prefer to receive permissionbased marketing communications through email. This type of marketing can be a very effective way to establish a new relationship with a prospect, or to drive brand loyalty with a current customer. In addition, the low cost of creating and deploying email campaigns means a strong return on investment (ROI). According to the Direct Marketing Association, of all the marketing channels, email has the highest ROI per dollar spent. On average, it comes out to almost $40 per dollar invested. Cha-ching!
“82% of consumers open emails from companies.”
- Litmus
Creating the Perfect Email
There are a number of things to keep in mind when working on your strategy and tone.
Be aware of potential challenges and pitfalls:
• Your audience gets dozens of emails