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Online Reservation System for Cherry Studio

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Online Reservation System for Cherry Studio
REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents the materials used such as books, internet, magazines, articles, other thesis writing and documents that focus on the same subject matter or other concepts of the study.

Foreign Literatures The web has become an opportunity for the marketers to add value to products and services. The phenomenal growth and rising of the popularity of the internet and the World Wide Web has become a key to attract more consumers and businesses to engage the benefits of Electronic Commerce (E-commerce). Elton (2012) mentioned that the ecommerce website has deflated the dissimilarity of the world.

Marketing is very essential for communicating the value of a product or service to customers, for the purpose of selling that product or service. It is the one path that a firm follows to create and deliver value to its customer and itself. The internet has created a vast array of opportunities to deliver this value.

According to Brigita Go (2012), running an online business is much better than opening a store. Selling online is indeed one of the great ways to make profits online. In fact, it is also a great way to widen your target market and grow your business fast as well. Carolyn Anderson (2012) stated that "by putting your business online, you are also widening your reach worldwide". It is important to check out some online selling tips that may help make selling successful.

Consideration of the websites design and operations are dependent upon the nature of business activities and target consumers. According to Burleson (2005), a website must be simple and focused site to succeed. One that is easy to build, maintenance-free, low cost, trustworthy, and a powerful traffic-builder and customer-converter.

Ian Ross Hollander (2012) stated that there are three online marketing trends every successful entrepreneur must adopt: communities are critical, dynamic browsing environments and control what you

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