Some regulations were developed by UK government to support the sharing economy and to encourage economic growth in UK. In 2014, there were a battle for the rules and regulations which developed by many of …show more content…
It helps to understand the contribution of hospitality industry to the economy. According to that, Onefinestay gives enough contribution to the economy as a business.
Figure 1: Economic Impact on Hospitality Industry
Source: (Trading Economies, 2017)
When consider about the employment in UK, hospitality industry created 9% job opportunities out of total employment in UK. In 2014, Onefinestay has created approximately 250 full time employees and 25 contract employees in UK. According to that, Onefinestay has the opportunity to give its contribution to reduce the unemployment rate in UK by expanding their business whole the world.
Onefinestay was acquired by Accor Hotels in 2016 and it is going to invest $ 70 million on Onefinestay in the future. It enables to increase the GDP of UK and positive impact on UK economy.
The inflation rate in UK has increased in some certain when consider with 2016 because of the cost of games, toys, holiday abroad, food, clothing and electricity. This inflation rate is directly impact on Onefinestay to set their price. According to the graph given below is shown the inflation rate from 2008 to 2017. According to that, inflation rate has being …show more content…
• * Service style is new to the target market.
• * Offer the product in differentiated from competitive rivals.
• * Use the current technology such as social media network, developed an own app and website to deal with guests and the owners.
• * A large collection of homes.
• * Company operates the business activity in four cities in Europe and US.
• * Worth of property portfolio is over $ 5 billion.
• * Owned 2000 over houses or apartments including 5000 rooms.
Weaknesses
* Positioning the fledgling brand was a challenge.
* Not having a long time experience in hospitality industry.
* Difficult to hire the skilful person to use for the business and to scale up their service.
* Difficult to provide other hospitality service in a hotel beyond the home experience.
* Funding difficulties.
* Ensuring guests have a fabulous stay is a juggling act.
Treats
* Terror attack causes to reduce the