Airbnb Travel Case Study Plan
Airbnb acquired an activity booking platform- Trip4Real
At one particular time many apps were trying to sell themselves as the Airbnb for activities, but it was not successful for longer.
Airbnb has acquired a Barcelona based company which is known for the activity booking called Trip4Real, the company is worth between 5 million pounds to 10 million pounds.
Trip4Real allows people to book for activities over 70 cities in Europe, in which most of these cities are in Spain, the company is planning to expand its business in Latin America, and it has around 10,000 users across the globe.
About Trip4Real
Trip4Real is an online marketplace that operates globally, which helps to connect travelers with the unique experiences in different places …show more content…
Trip4Real won the best startup award of the year. One year later after purchasing the domain name, the company started to expand its business worldwide.
The company’s head quarter is in Barcelona, Spain. The main source of revenue for the company comes from the commissions of the experience bookings through the website. For all the experiences booked through the website the company will charge 18% as commission for all the experiences, without considering the experience price.
Trip4Real team
The team consists of the CEO and founder, Gloria Molins, COO, Veronica Brezzo, the product designer, Anna Canadell, marketing manager, Claudi Peyri, community manager, Matias Vives and other group of interns.
At the mid of July 2013 the company had three investors, they are, the president of SCPF, Luis Cuesta, the director of creativity of SCPF, Toni Segarra and the chef Ferran Adria. For the first time Adria has invested in a startup.
Operations of Trip4Real
Both the travelers and the locals must register with the site in order to create a personal profile before they book or list the …show more content…
The home-sharing company is entering in the line of the traditional hotels and the lodging as it had stepped in the local travel guide services. The company had launched a tool called Guidebooks, which allows the renters of Airbnb to share the information about the local business like bars, restaurants and much more.
Airbnb is also working to develop an autonomous app which is aimed at connecting the guests and the local community. By acquiring Trip4Real, it also helps Airbnb to focus more on the hotel industry, by providing lodging to the travelers.
The major difference between the Airbnb and the traditional hotels is the kind of services provided and the local knowledge about the place. Airbnb recently moved deeper into the hotel industry by connecting the travelers with the local guides.
This is the problem the traditional hotels impose on Airbnb that it is occupying its place in the market place. The traditional hotels should work on the digital tools and methods for satisfying their guests. For example, by offering a booking app will increase the customer engagement than the past. And it will be a chance for them, for making the travelers return to them for the future
At one particular time many apps were trying to sell themselves as the Airbnb for activities, but it was not successful for longer.
Airbnb has acquired a Barcelona based company which is known for the activity booking called Trip4Real, the company is worth between 5 million pounds to 10 million pounds.
Trip4Real allows people to book for activities over 70 cities in Europe, in which most of these cities are in Spain, the company is planning to expand its business in Latin America, and it has around 10,000 users across the globe.
About Trip4Real
Trip4Real is an online marketplace that operates globally, which helps to connect travelers with the unique experiences in different places …show more content…
Trip4Real won the best startup award of the year. One year later after purchasing the domain name, the company started to expand its business worldwide.
The company’s head quarter is in Barcelona, Spain. The main source of revenue for the company comes from the commissions of the experience bookings through the website. For all the experiences booked through the website the company will charge 18% as commission for all the experiences, without considering the experience price.
Trip4Real team
The team consists of the CEO and founder, Gloria Molins, COO, Veronica Brezzo, the product designer, Anna Canadell, marketing manager, Claudi Peyri, community manager, Matias Vives and other group of interns.
At the mid of July 2013 the company had three investors, they are, the president of SCPF, Luis Cuesta, the director of creativity of SCPF, Toni Segarra and the chef Ferran Adria. For the first time Adria has invested in a startup.
Operations of Trip4Real
Both the travelers and the locals must register with the site in order to create a personal profile before they book or list the …show more content…
The home-sharing company is entering in the line of the traditional hotels and the lodging as it had stepped in the local travel guide services. The company had launched a tool called Guidebooks, which allows the renters of Airbnb to share the information about the local business like bars, restaurants and much more.
Airbnb is also working to develop an autonomous app which is aimed at connecting the guests and the local community. By acquiring Trip4Real, it also helps Airbnb to focus more on the hotel industry, by providing lodging to the travelers.
The major difference between the Airbnb and the traditional hotels is the kind of services provided and the local knowledge about the place. Airbnb recently moved deeper into the hotel industry by connecting the travelers with the local guides.
This is the problem the traditional hotels impose on Airbnb that it is occupying its place in the market place. The traditional hotels should work on the digital tools and methods for satisfying their guests. For example, by offering a booking app will increase the customer engagement than the past. And it will be a chance for them, for making the travelers return to them for the future