Onesteel
Student Name: ZUIJIA LIU Student Number: 42280099
MGTS3301 ASSIGNMENT
A Strategic Analysis of OneSteel Limited
Student Name: ZUIJIA LIU Student Number: 42280099 Tutor: Alexander Stathakis Lecturer: Martina Linnenluecke
MGTS3301-Business Policy and Strategy (A Strategic Analysis)
1
Student Name: ZUIJIA LIU Student Number: 42280099
Contents 1. Introduction……………………………………………………………….…..…3 1.1 Report Overview………………………………………………………….…...…3 1.2 Organisation Overview……………………………………………….…………3 2. External Environmental Analysis…………………………………….……...…4 2.1 Analysis of Macro Environment………………………………………..………4-5 2.2 Analysis of Industry Environment………………………………………..……5-6 2.2.1 Threat of New Entrants……………………………………………….….…6 2.2.2 The Bargaining Power of Buyers……………………………………..….…6 2.2.3 The Bargaining Power of Suppliers…………………..………………..…...6 2.2.4 The Threat of Substitutes………………………………………………....…7 2.2.5 Rivalry among Existing Competitors…………………….……………....…7 2.3 Opportunities and Threats………………………………………………………7 3. Internal Environmental Analysis……………………………..…………………8 3.1 Competitive Advantages………………………………………...……………….9 3.2 Strengths and Weaknesses……………………………………...………………9-10 4. Strategic issues……………………………………………………..……………10 4.1 Strategic Issue1: Improving Performance by Changing Business Focus……11 4.2 Strategic Issue2: Maintaining a Sustainable Development……………….…..11 4.3 Strategic Issue3: Improving its Own Competitiveness………………………..12 5. Strategic Actions...………………………………………………………...……..12 5.1 Strategic Action1………………………………………………………..………12-13 5.2 Strategic Action2………………………………………………………………..13-14 6. Recommendations………………………………………………………………14-16 7. References……………………………………………………………………….17-19
MGTS3301-Business Policy and Strategy (A Strategic Analysis)
2
Student Name: ZUIJIA LIU Student Number: 42280099
1. Introduction 1.1 Report Overview The purpose of this report is to present a critical strategic analysis and provide inclusive implementation on Australia’s steel
MGTS3301 ASSIGNMENT
A Strategic Analysis of OneSteel Limited
Student Name: ZUIJIA LIU Student Number: 42280099 Tutor: Alexander Stathakis Lecturer: Martina Linnenluecke
MGTS3301-Business Policy and Strategy (A Strategic Analysis)
1
Student Name: ZUIJIA LIU Student Number: 42280099
Contents 1. Introduction……………………………………………………………….…..…3 1.1 Report Overview………………………………………………………….…...…3 1.2 Organisation Overview……………………………………………….…………3 2. External Environmental Analysis…………………………………….……...…4 2.1 Analysis of Macro Environment………………………………………..………4-5 2.2 Analysis of Industry Environment………………………………………..……5-6 2.2.1 Threat of New Entrants……………………………………………….….…6 2.2.2 The Bargaining Power of Buyers……………………………………..….…6 2.2.3 The Bargaining Power of Suppliers…………………..………………..…...6 2.2.4 The Threat of Substitutes………………………………………………....…7 2.2.5 Rivalry among Existing Competitors…………………….……………....…7 2.3 Opportunities and Threats………………………………………………………7 3. Internal Environmental Analysis……………………………..…………………8 3.1 Competitive Advantages………………………………………...……………….9 3.2 Strengths and Weaknesses……………………………………...………………9-10 4. Strategic issues……………………………………………………..……………10 4.1 Strategic Issue1: Improving Performance by Changing Business Focus……11 4.2 Strategic Issue2: Maintaining a Sustainable Development……………….…..11 4.3 Strategic Issue3: Improving its Own Competitiveness………………………..12 5. Strategic Actions...………………………………………………………...……..12 5.1 Strategic Action1………………………………………………………..………12-13 5.2 Strategic Action2………………………………………………………………..13-14 6. Recommendations………………………………………………………………14-16 7. References……………………………………………………………………….17-19
MGTS3301-Business Policy and Strategy (A Strategic Analysis)
2
Student Name: ZUIJIA LIU Student Number: 42280099
1. Introduction 1.1 Report Overview The purpose of this report is to present a critical strategic analysis and provide inclusive implementation on Australia’s steel
References: Hambrick, D, & Fredrickson, J, 2001, ‘Are you sure you have a strategy?’, Academy of Management Executive, Vol. 15, No. 4. Porter, M 2008, ‘The five competitive forces that shape strategy’, Harvard Business Review, January, 2008. Szargut, J, Ziebik, A & Stanek, W, 2002, ‘Depletion of the non-renewable natural exergy resources as a measure of the ecological cost’, Energy Conversion and Management, vol.43, no. 9, pp. 1149-1163.