Online Advertising – Effective Cost Saving Solution for Cb Richard Ellis (Vietnam) Co., Ltd
University of Economics Ho Chi Minh City
Faculty of Commerce – Tourism – Marketing
Class Foreign Trade 1 – Cohort 34
Graduation Thesis
“Online Advertising – Effective Cost Saving Solution For CB Richard Ellis (Vietnam) Co., Ltd.” Lecturer: Mrs. Ta Thi My Linh, PhD. Reporter: Le Thi Hieu
* COMMENT OF THE COMPANY
* PREFACE
In recent years, real estate market has experienced ups and downs. The fluctuation of real estate market has caused headache for not only developers but also consultancy agency. CB Richard Ellis (Vietnam) is one of the top consultancy agencies in Vietnam. As other companies in the industry, it has suffered the market changes. 2011 is the year which started a rough journey in real estate market. Most companies have reduced or cut their cost, including marketing cost to survive with the market. The writer has opportunities to work for the company for 6 months and has seen how the company has managed and applied new marketing strategy to reduce cost and maximize efficiency.
Purpose of the thesis:
This thesis is conducted to study the current used marketing tools of CB Richard Ellis (Vietnam) and suggest new applied tools to save cost and increase efficiency in current market situation.
Scope of thesis:
The current applied marketing tools and its cost in 2011, only in CB Richard Ellis Vietnam, Hochiminh office
Method:
Quantity and quality analysis.
This thesis includes three chapters as follows:
Chapter 1: Basic theories
Chapter 2: 2011 overview of business result and marketing efficiency.
Chapter 3: Applying online marketing in saving marketing expense in CB Richard Ellis (Vietnam) in 2012
* Chapter 1: * BASIC THEORIES
------------
Theory of marketing: 1.1.1. Definition: The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to
Faculty of Commerce – Tourism – Marketing
Class Foreign Trade 1 – Cohort 34
Graduation Thesis
“Online Advertising – Effective Cost Saving Solution For CB Richard Ellis (Vietnam) Co., Ltd.” Lecturer: Mrs. Ta Thi My Linh, PhD. Reporter: Le Thi Hieu
* COMMENT OF THE COMPANY
* PREFACE
In recent years, real estate market has experienced ups and downs. The fluctuation of real estate market has caused headache for not only developers but also consultancy agency. CB Richard Ellis (Vietnam) is one of the top consultancy agencies in Vietnam. As other companies in the industry, it has suffered the market changes. 2011 is the year which started a rough journey in real estate market. Most companies have reduced or cut their cost, including marketing cost to survive with the market. The writer has opportunities to work for the company for 6 months and has seen how the company has managed and applied new marketing strategy to reduce cost and maximize efficiency.
Purpose of the thesis:
This thesis is conducted to study the current used marketing tools of CB Richard Ellis (Vietnam) and suggest new applied tools to save cost and increase efficiency in current market situation.
Scope of thesis:
The current applied marketing tools and its cost in 2011, only in CB Richard Ellis Vietnam, Hochiminh office
Method:
Quantity and quality analysis.
This thesis includes three chapters as follows:
Chapter 1: Basic theories
Chapter 2: 2011 overview of business result and marketing efficiency.
Chapter 3: Applying online marketing in saving marketing expense in CB Richard Ellis (Vietnam) in 2012
* Chapter 1: * BASIC THEORIES
------------
Theory of marketing: 1.1.1. Definition: The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to