ABSTRACT
In this case study my purpose is to find out main strategy that helps CEMEX to get its success in competitive world locally and also internationally. Present day we are facing many demands from the global, unpredictable and challenging business world. For surviving we must achieve productivity while building new and responsive work providing all the workers opportunities for both high performance and high quality of work life. The very nature of the dynamic, complex and sometimes unpredictable environment in which we live demand this, people change their tastes and values change, government and laws change, unless organization also change they risk stagnation, decline and even death. In that sense CEMEX played a vital role to achieve its strategic objectives as well as the environmental responsibilities. In today’s dynamic world many businesses only pay attention on its own benefits and performance. However, CEMEX gives a very good lesson to the businesses how the business could succeed while protecting the environment as well.
Introduction:
CEMEX is a one of the main global building solutions company and leading supplier of cement, ready mixed concrete and aggregate. Apart from this in UK, CEMEX also facilitate asphalt, roof tiles, concrete block solutions and railway sleepers. Cement was one of the key ingredients in concrete which was invented in 1824 in England. As we know concrete is the second most consumed substance in the world after the water. According to the research reports it has been stated that every year the average family uses one tonne of cement enen without knowing it.
CEMEX and its business segmentation:
(figure :01 , Source: thetimes100.co.uk, )
According to the Companies Annual Reports the company generates more than £1 billion annual sales and also wider supply chain management which cover more than five hundred locations to ensure that all the customers are receiving wonderful and