Answers
(a) Strategic planning process is an organization’s process, which is designed to identify a long-term goal or direction to develop the organization, and put into practice. Strategic planning guides conversations about an organization’s purpose, helps integrate perspectives from multiple stakeholders, and provides the steps to develop goals and objectives that will move the organization’s forward.
(b) The specific issues would be various due to different standards and analysis techniques which applied to strategic planning. However, generally it is critical to cover these aspects as follows.
Identifying the nonprofit organization 's direction and mission.
What’s the reason of the organizations exist?
What do the organizations try to accomplish?
How do the organizations to do to achieve their goals?
What are the organization’s guiding principles?
Evaluating the Internal and External Environment, Clarifying Critical Issues
An assessment of internal environment Strengths and weaknesses
An assessment of the external/market environment
All organizations are under the operations with complex political, social and macroeconomic changes, so a sensible plan must reflect the assumptions that management people makes about the external environment under their study in various factors, such as economic and demographic trends, policy changes, technical updates, so that enable the management to find the challenges and opportunity nonprofit organization faced.
Formulating the nonprofit organization 's Strategy and Setting Long-term Objectives
Strategy is the method used to achieve the mission of the organization, and these methods may be included in the organization 's mission statement. Strategy planning should be based on the results of analysis in step2.
Determining Specific Goals and Action Plan