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BGMT 20010
Operations and Supply Chain Management Report
December 2011

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DANKERS FUNITUTE LTD
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THE NEW BUSINESS PLANNING CASE
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“If You Are Not Measuring, You Are Not Managing”

CONTENTS

1. Executive Summary

2. Overview of the Organisation

3. Description of the main issues raised in the case

4. Problem One; Breakdown in Organisational Relationships * Main issue raised in the case * Steps management adopted to address the issue raised * Analysis of the effectiveness of the existing approach * Recommendations on how it could be addressed more effectively

5. Problem Two; Short-term actions regarding the new product development process * Main issue raised in the case * Steps management adopted to address the issue raised * Analysis of the effectiveness of the existing approach * Recommendations on how it could be addressed more effectively

6. Problem Three; Long-term developments regarding the new product development process * Main issue raised in the case * Steps management adopted to address the issue raised * Analysis of the effectiveness of the existing approach * Recommendations on how it could be addressed more effectively

7. Conclusion

8. References

1. Executive Summary

The purpose of this report is to provide Rolf Danker and Danker’s Furniture Ltd with some short-term and long-term suggestions on how to successfully implement their new business venture into timber framed conservatories.

This report offers advice on how to successfully incorporate this new venture into the existing processes within the company as



References: We got our information for our report from the following; * Introduction to Operations & Supply Chain Management; Bozarth & Handfield, 2nd Edition (2008); Pearson International Edition. * BGMT 20010 Operational and Supply Chain Management 2011 Lecture Material, University College Dublin.

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