Organisational Change
Introduction
For every successful business, change is essential. Changes can be made and come as a form replacement or modification, in order to achieve strategic fit for the business. Living in an age where the change of demands switches from one form to another within an instant, businesses have to well-informed and keep up with the ever-changing market in order to maintain its survival.
In this case study of Courthouse Hotel, detailed analysis will be provided, covering various areas of change, in regards to different driving forces acting on the business, change management, the Carnall’s coping cycle and Kirkpatrick’s change model.
In addition, different ideas and recommendation will be given in regards to management planning and execution. These recommendations are to given to ensure successful implementation in application of the business of Courthouse Hotel.
(130 Words)
Internal and External drivers for change
External drivers faced by Courthouse Hotel include but does not limit to, ‘Globalisation’, ‘Social Trend, and ‘Industry-Level Shifts’. Facing new competitions and threats from well-know national and international chain hotels, it has created a huge impact on the business of Courthouse Hotel. The inability to keep up with the social trend in terms of lifestyle, consumer’s ‘taste’ and demand, will definitely affect any business in the hotel industry. Judging from Courthouse Hotel’s scenario, with no function of banqueting facilities, porters and room service, it has dramatically challenge the survival of their business as these services and facilities has become a norm to have or demand from any consumer staying at a hotel. Failure to market their business internationally will also provide pitfalls of failure for Courthouse Hotel, as once consumers fail to recognize the existence of the hotel; the demand for their services will drop. Customers of any hotel are primary filled by people from aboard, it’s important to have good marketing
For every successful business, change is essential. Changes can be made and come as a form replacement or modification, in order to achieve strategic fit for the business. Living in an age where the change of demands switches from one form to another within an instant, businesses have to well-informed and keep up with the ever-changing market in order to maintain its survival.
In this case study of Courthouse Hotel, detailed analysis will be provided, covering various areas of change, in regards to different driving forces acting on the business, change management, the Carnall’s coping cycle and Kirkpatrick’s change model.
In addition, different ideas and recommendation will be given in regards to management planning and execution. These recommendations are to given to ensure successful implementation in application of the business of Courthouse Hotel.
(130 Words)
Internal and External drivers for change
External drivers faced by Courthouse Hotel include but does not limit to, ‘Globalisation’, ‘Social Trend, and ‘Industry-Level Shifts’. Facing new competitions and threats from well-know national and international chain hotels, it has created a huge impact on the business of Courthouse Hotel. The inability to keep up with the social trend in terms of lifestyle, consumer’s ‘taste’ and demand, will definitely affect any business in the hotel industry. Judging from Courthouse Hotel’s scenario, with no function of banqueting facilities, porters and room service, it has dramatically challenge the survival of their business as these services and facilities has become a norm to have or demand from any consumer staying at a hotel. Failure to market their business internationally will also provide pitfalls of failure for Courthouse Hotel, as once consumers fail to recognize the existence of the hotel; the demand for their services will drop. Customers of any hotel are primary filled by people from aboard, it’s important to have good marketing