Introduction
In this revolutionised world, changes occur rapidly, be it in an organized or disorganized way (Henry Veltmeyer 2008). Organisations are dealing with more complex systems and concepts. The study of organisational theories gradually gains importance because it involves the study of abstract issues relating to organisations. It is essential as it benefits in analyzing and discovering new meanings to life both inside and outside the organisation (Hatch and Cunliffe 2006).
Apple’s innovative story has been told and retold all around us. Its success is largely due to the late co-founder, Steven Paul Jobs. With the passing of Steve Jobs, Apple Inc is still prospering and currently the most admired company is the world (Fortune 2012).
In organisational theory, the success of Apple can be analysed into two perspectives that vary extremely; Modernist and Post-Modernist. The modernist attributes Apple’s success to its unique organisation chart and ‘knowledge is power’ organisation culture. Post-modernist give credits to Apple’s acknowledgement of discourses and environment influences related to the organisation. Apple’s ability to churn out great quantities of products to meet the demand and its consistent engagement with stakeholders showed the efforts to be competitive in the industry. It is also a significant contribution to its success. However, Apple’s way of achieving success is a cause of debate due to its pathological relationship with its stakeholders.
This essay aims to provide an exploration into Apple’s Inc organisation; perspectives of its stakeholders and how the relationship towards its