Preview

Organizational Culture and Change

Better Essays
Open Document
Open Document
1157 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Organizational Culture and Change
Organizational Culture and Change
ORG/581

Organizational Culture and Change Marriott International is a leading lodging company that has grown drastically within the last century. Currently the company maintains “…more than 3,700 properties in 74 countries and territories worldwide” (Liberty Group, 2013, para. 4). The company remains “…grounded in a set of core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world” (Marriott, 2013, para. 1). Marriott’s relentless focus on innovation and action fuel the ways they do business. With the most powerful brand portfolio in the world, Marriott sets the bar for the hospitality industry. The company is seeking to expand the company’s presence in Cartagena, Columbia. Cartagena de India is located on Colombia’s Caribbean coast and is one of the most attractive and lively cities in South America. The city is among the top five cities in the Columbia (Mai Travel Site, 2010). The city has one of the lowest crime rates in the country providing visitors with historical, adventure, and walking tours. The city is close to the beaches and offers fishing, snorkeling, and camping (Mai Travel Site, 2010). Marriott’s objective is to build a five-star resort; however the company is experiencing cultural, political, and problems with the current management system. Marriott is preparing to open a new resort, but the company first need to develop a strategic plan that will improve the organizations ability to make decisions, improve organizational learning, and develop the organizational culture that will meet the strategic objectives of the company. The management team will address the internal politics, power, and methods to manage conflicts within the management team.

Strategies to Establish Organizational Culture
According to Jones (2010), an organizational culture is defined “…as the set of shared values and norms that control organizational members’

You May Also Find These Documents Helpful

  • Best Essays

    Marriott International is a worldwide operating lodging company which opened its first hotel in 1957. It currently employees around 300.000 people over 3.500 properties and is focusing on continuous growth worldwide with their 18 brands. The Chinese market is at the moment one of the biggest expanding markets, they are focusing on growth outside the US in general.…

    • 4812 Words
    • 20 Pages
    Best Essays
  • Better Essays

    The primary objective of this marketing plan is to increase the amount of business travelers we have in-house during weekdays. Increasing the amount of business travelers should also increase our average weekly occupancy during the week by 10%. We also plan to increase brand competitive advantage by using Marriott International marketing tools at property level. By developing partnerships with local arts museums and artists, we hope to improve our brand image for style and value while gaining potential customers. Through evening receptions and focused…

    • 3006 Words
    • 13 Pages
    Better Essays
  • Best Essays

    The most important strategy for Marriott is its complete brand portfolio. The company operates in five business segments: North American full-service, North American limited-service, timeshare, luxury and International. Each segment has several brands targeting different customer bases: luxury, upper moderate, moderate and lower moderate. As result, Marriott’s strong and rich brand portfolio gives it high brand recognition and diversified revenue resources.2…

    • 2053 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Omni Hotels and Resorts

    • 6877 Words
    • 28 Pages

    Omni Hotels and Resorts is a member of the hospitality industry. For the remainder of this report, it will be referenced, compared and analyzed on how best it fits into the hospitality industry in the United States economy. Omni Hotels and Resorts is a relatively small player in the hospitality industry when compared to Marriot, Hilton, Radisson or Best Western, but none the less has recognized suitable returns for its respective market share. To better classify and study Omni’s performance it is necessary to tighten the focus of what its specific industry really is. The hospitality industry and more exclusively, the hotel industry, is structured with the following classifications: Luxury, Upper Upscale, Upscale, Midscale with F&B (Food and Beverage), Midscale without F&B, and Economy. Omni Hotels falls into the upper-upscale market alongside competitors such as Hyatt, Hilton Hotels, Sandals Resorts, Doubletree, Sheraton Hotels and Resorts and many others. Omni Hotels best fits, or caters to, the target market of a traveling business person within the upper-upscale level of hotels. This specific market seeks to provide services and amenities needed to perform and conduct business in a timely and fashionable manner, while away from the home office.…

    • 6877 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    Organizational Culture

    • 1082 Words
    • 5 Pages

    * Organizational culture- The system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members…

    • 1082 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Marriott Company History

    • 343 Words
    • 2 Pages

    J.W. Marriott began his business in Washington D.C. in 1927 with a small store appropriately named “The Hot Shoppe.” Shop sales grew and new ideas continued to rapidly expand existing business. Mexican food and soda were added as new products in the shop, thereafter increasing Marriott’s customer base. Later, Marriott again broadened its business line-up; this time with an airline catering business and cafeterias, which at the time radically transformed the way lodging companies fed their customers (Olivera Sijakovic, front desk representative 2011).…

    • 343 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Marriott: Cost of Capital

    • 807 Words
    • 4 Pages

    Marriott Corporation, an American firm, has 3 major lines of business: lodging, contract service and restaurants. Its growth objective is to remain a premier growth company. The four components of its financial strategy are consistent with this growth objective for the reasons:…

    • 807 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Executive Letter About This Report Determining Materiality Stakeholders Areas of Stakeholder Collaboration The Way We Do Business Our Company Our Business Model Global Growth Governance Ethics MARPAC Disbursements 1 2 2 2 3 6 7 7 8 10 10 11 Marriott Business Values Workforce Global Diversity and Inclusion Human Rights Guest Satisfaction Marriott Economic Hotel Development Marriott and Society…

    • 4393 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    What values appear to be driving the doctors and nurses in the hospitals to treat heart attack patients?…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Preparation Brainstorming Funding Re-do Legal Responsibility • • • • • Honesty and Integrity Record Keeping- Financial Dealing fairly with customers Compliance with laws Commercial Bribery Ethical Responsibility Marriott’s purpose is to open doors for an opportunity. Marriott’s values is to provide the foundation…

    • 239 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Marriott Hotels, Resorts, and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3,000 lodging properties in the United States as well as 67 in other countries (Malhotra, 2010, p. 517). Marriott is a name that is known by most people and continues to grow and improve its services throughout time. The hospitality industry has a tough job at times because they are responsible for making people feel as if they never left home. Whether this is by providing something as simple as a bed and a shower or by having extremely luxurious rooms with lavish pools, gyms, and excellent service. Either way, Marriott has to provide a room and services that make people want to stay at their location when they are away from home and come back each and every time. This job is difficult, but to their advantage, they are able to use marketing research as a means to get quality information on problems or issues that are of importance.…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    “No man ever steps in the same river twice, for it's not the same river and he's not the same man.",…

    • 7030 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    The report focuses on Marriott International putting strategic management at the center core of analysis and discussion that allows Marriott strengths and weaknesses to be known and be evaluated according to such SWOT related strategies, CPM, EFE, IE matrix and many other important points for strategic management recognition of Marriott International. There is important account to the strategic analysis of Marriott International, there implies to external and internal environment of the company wherein critical discussion and analysis is acquired to add up levels of certain market based tools for definite analysis such as, SWOT, matrix like CPM, and Grand Strategy. Marriott is working well with is critical success factors as well as core competencies as provided in their financial flows which involve important ratios and figures in which strategic models are set properly. There has been rapid market dominance in terms of products and services, achieve global breakthrough over its rivals Shangri-La and Mandarin.…

    • 3839 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    Organizational change is any action or set of actions resulting in a shift in direction or process that affects the way an organization works. Change can be deliberate and planned by leaders within the organization (i.e., shift from inpatient hospital focus to outpatient primary care model), or change can originate outside the organization…

    • 843 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    * Famous brand of Marriott hotel chain in 67 countries,focus on B2C and B2B market…

    • 286 Words
    • 2 Pages
    Satisfactory Essays