Top-Managements are responsible to set goals and pass down to each divisional area or managers. Inside of the organization, the goal is real and not stated; which is the goal that many companies use outside of the organization. For instance, in my workplace the “stated goal” is; “Deliver the best programming for Latino Community and keep them well informed and bring them the most entertaining programming in the market”; but inside of the organization the “real goal” is growth in revenue and market share.
To determine the organization’s goals, top-management should consider several factors, some of them such as;
Profits or increase – they must know if the increase that they are setting is capable or sustainable for the company (ambiguous).
Time-Frame – as I experience before, some companies set goals to be meet in a time-frame inappropriate, most of the time they are setting goals in short time of period. They should know it if the period of time they are setting goals is appropriate. Otherwise; will put the company in the wrong direction.
Resources – they need to know if the company has the enough resources, tools, employment, machinery, equipment, etc.
Finance – different from resources, top-management should know if the company has the finance resource necessary to reach the goals. Sometimes companies have the resources, but don’t have the finance (money or credit) to meet their goals.
After review or consider all factors to set the company’s goals, managers develop plans or strategies (strategic plan, operational plan, short-term-plan, long-term-plan, specific plan, directional plan, single-use-plan, standing plan, etc.) to achieve them.
How would you decide which strategic and operational plans to use to achieve your goals?
There are several types of plans to use to achieve company’s goals; however the best one to use will be determined by the need or