Companies should always work to improve, grow and become more profitable. Planning helps to set goals, goals provide clear ways to measure the success of a company. Goals ensure that everyone understands what
they are working towards. Planning brings about leadership and team cohesion, planning eliminates a lot of the uncertainty that goes with employees not understanding company goals. When a company’s goals are define, employees develop a deeper understanding of leadership decisions regarding strategic planning, having this knowledge is power (Olguin, 2013).