A business aim is a long term goal. It is something a company is working towards to achieve the target within a certain time. To do this the business would need to use short term goals called objectives to achieve these. These objectives intend to be SMART. (Specific, measurable, achievable/agreed, realistic, time) An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business into Europe. Businesses may set aims to give their workers a clear idea of what they are trying to achieve. Businesses may set aims because it helps the business to improve and give it a better reputation on the market; for example if a business aim was to Increase the use of recycled packaging by 20% by 2013 then customers may use this company more because they can see that they are trying to improve the pollution and emissions in the world and helping the environment by recycling their waste. Some business aims may be; to make a profit to increase market share to improve quality to improve service to be environmentally friendly
Businesses may use aims to motivate the workers and then the business can work in the same direction towards one goal the business wants to achieve.
Profit:
One aim in a business is to make profit. Profit is simply the final amount of money that the business makes, once all the costs are paid from income. Businesses often have this as their business aim because it would give shareholders dividend. Also because it makes the business look healthy and successful and want people to work for it which could help attract new investors. Businesses might use the money to give the workers a higher wage or use the money for extra resources. An example of a business aim relating to profit could be Tesco. By Tesco going global, it will maximize its profits as its services are greatly sort across the world. Its ability to allow its customers to carry