Organizing Effective Team Work
ORGANIZING EFFECTIVE TEAM WORK
IN THE MARKETING DEPARTMENT
Prepared for
Stephen Richardson,
Chief Executive Officer
Jan and John Smith Company
Prepared by
Daria Gutnik, Analyst
Human Resource Department
Jan and John Smith Company
December 1, 2010
CONTENTS
PAGE
Executive Summary………………………………………………………………………………iii
Introduction………………………………………………………………………………………..1
The Importance of Well-Organized Team Work………………………………………………….1
Causes of Unsuccessful Team Work of the Marketing Department Employees………………….2
Developing Recommendations……………………………………………………………………5
Conclusion ………………………………………………………………………………………..9
References………………………………………………………………………………………..10
ii
EXECUTIVE SUMMARY
This proposal analyzes the unsuccessful team work in the newly-organized marketing department staff of Jan and John Smith Company, indentifies the causes of the ineffective employee’s team work and provides recommendations how to build an effective team and organize successful decision-making discussions.
Importance of Team Work Improvements
The company has lost about $100,000 after hiring the seven new marketing department employees and starting the marketing actions designed by them. These actions have been unsuccessful. To improve the company’s financial state and provide future successful work of the marketing department it is necessary to organize effective team work in this department.
Causes of Ineffective Team Work
According to observations the research analyzes the low-effective teamwork of the employees and reveals the following causes of it: * low level of corporate culture * poor-organized teambuilding system in the department
Ways to Improve Work of the Marketing Department Employees iii To organize an effective team the company should provide a complex of actions, starting with clarifying the corporate philosophy, determining goals of an organization, forming a strategy of a company, improving corporate culture, developing team
IN THE MARKETING DEPARTMENT
Prepared for
Stephen Richardson,
Chief Executive Officer
Jan and John Smith Company
Prepared by
Daria Gutnik, Analyst
Human Resource Department
Jan and John Smith Company
December 1, 2010
CONTENTS
PAGE
Executive Summary………………………………………………………………………………iii
Introduction………………………………………………………………………………………..1
The Importance of Well-Organized Team Work………………………………………………….1
Causes of Unsuccessful Team Work of the Marketing Department Employees………………….2
Developing Recommendations……………………………………………………………………5
Conclusion ………………………………………………………………………………………..9
References………………………………………………………………………………………..10
ii
EXECUTIVE SUMMARY
This proposal analyzes the unsuccessful team work in the newly-organized marketing department staff of Jan and John Smith Company, indentifies the causes of the ineffective employee’s team work and provides recommendations how to build an effective team and organize successful decision-making discussions.
Importance of Team Work Improvements
The company has lost about $100,000 after hiring the seven new marketing department employees and starting the marketing actions designed by them. These actions have been unsuccessful. To improve the company’s financial state and provide future successful work of the marketing department it is necessary to organize effective team work in this department.
Causes of Ineffective Team Work
According to observations the research analyzes the low-effective teamwork of the employees and reveals the following causes of it: * low level of corporate culture * poor-organized teambuilding system in the department
Ways to Improve Work of the Marketing Department Employees iii To organize an effective team the company should provide a complex of actions, starting with clarifying the corporate philosophy, determining goals of an organization, forming a strategy of a company, improving corporate culture, developing team
References: Belbin, R. M. (1981). Management Teams: Why they succeed or Fail. Oxford: Heinemann. Kaner, S & Lind, L. (2007). Facilitator’s Guide to Participatory Decision-Making. (2nd ed.). SF: Jossey-Bass. Newell, S Shonk, J. (1992). Team-based organizations: Developing a successful team environment Team spirit. Collins English Dictionary & Thesaurus. Retrieved April 14, 2010 From http://dictionary.reverso.net/english-cobuild/team%20spirit Team spirit. Longman Dictionary of Contemporary English. Retrieved April 14, 2010 from http://www.ldoceonline.com/dictionary/team-spirit