3. What will excessive or economic profits induce for a firm in any industry structure?…
4. Marketing and Sales: they have known how to transmit this feeling of loyalty to consumers. They have also been promoting its activities through accessories and “general merchandise”.…
Cons – How well the product is demanded and how much completion there is in the market…
Time consuming, costly, must constantly be redesigned to surpass the competition, consistent competition requires the product to be repositioned periodically, lost revenue due to required changes in price to remain competitive…
Basis of completion: differentiation (profits depend on costs to you of uniqueness supporting a higher price for your product) or price-based (drive cost down before profit)…
Competition is generally regarded as being positive, bringing benefits in particular to customers. The advantages of competition are based on the fact that, in order to gain market share, firms need to offer the cheapest or the best quality products to customers. This requires them to operate as efficiently as possible, in a cost effective way while at the same time improving the quality of products and services as much as possible. However, competition also has some negative. Where competition is based solely on price, product quality might be sacrificed because resources that are devoted to competing with other firms, such as the huge amounts spent on advertising and packaging, could be directed to producing cheaper or better products. Also, competition between firms means that, inevitably, some businesses will be forced out of the market, with the economic and human consequences of redundancy and unemployment. Finally, the competitive process tends to mean that successful established businesses gradually take over, for example Nestle…
This industries is very competitive, this usually means that companies within this industry are likely to suffer lower returns due to the expenses associated with competing. The more competition the more brand loyalty comes into effect. This is when the quality of the product being produced and packaged comes into play.…
Nationalism can be defined as devotion to the interests or culture of one 's nation. Nationalism is shown everywhere, sometimes examples as small as Independence Day in the United States, or some as big as the French Revolution. Nationalism comes in both negative, and positive forms. The French Revolution, though many people were killed, helped France get to the way it is today, so can be considered a more positive form. A more negative example of nationalism is ultra nationalism.…
Impacts between the elements: Increase in the business in lieu of the competition in the market may be influenced by offering a variety of products that are customized and differentiated on the basis of the customer needs. When customer demand is linked to production and that to manufacturing and distribution, repetitive operations may be avoided. Integration of operations on a vertical manner may reduce operation redundancy and correspondingly the investment in I.T is reduced thereby increasing returns on investment. When quick responses are to be made to varying customer preferences, decentralized decision making policies help in faster implementation and quicker business.…
- Rivalry among existing firms is intense, which affect the profits to be low. It¡¦s unattractive to the potential competitors.…
Rivalry among existing firms is intense, which affect the profits to be low. It¡¦s unattractive to the potential competitors.…
and he moved in with his mother. He attended Al Thagher Model School it was one…
Timing is an essential factor in making entrance and exit market decisions; this is due to the fact that profitable markets that yield high returns will draw firms while constant losses prompts firms to pursue exit strategies. Consequently, a firm needs to monitor industry trends to enter and exit at a time advantageous to their operations (when profits are expected.) Entrance and exit decisions require evaluating several factors that determine both the risk of new entrants and potential reasons to exit a market. These include economies of scale, product differentiation, capital requirements, access to distribution channels and cost disadvantages independent of scale.…
This case is written to debate and discuss on the issue – In the presence of focused and determined competitors, even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996, Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric approach. The company gained leadership in the direct-cool refrigerator segment with a significant share in the washing machine market. However, with the entry of the Korean conglomerates – LG and Samsung, WIL's rise to success came to a halt. Competing for the same market space, these Korean players offered a host of technologically superior products at affordable rates through a strong countrywide network. Promoted aggressively and backed by a customer care service to please Indian customers, these products took away the market share from WIL in less than a decade. The Korean companies redefined the customer service in the home appliances segment. To make a come-back into the Indian market, WIL, under the direction of its new vice president, Marketing, Shantanu Das Gupta, geared up to focus on offering innovative products. To create a brand recall, the company hired celebrity couple Kajol and Ajay Devgan as brand ambassadors. After 3 years in the red, WIL finally witnessed a net operating profit in 2008. However, with its market share still trailing behind its competitors, the case questions the sustainability of WIL’s turnaround. Pedagogical Objectives • To understand the nature of the consumer durables market in India and to analyse the critical success factors in this market • To understand the reasons for WIL's rise and fall in the consumer durables industry • To suggest alternatives for WIL to become India's 'Best Home Appliances Company'.…
Unilever 's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate purpose of unilever states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact.” Hence we are going to show how they have made these two brands as one of the top brands in the world.…