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Outcome 1 Alphabet Games

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Outcome 1 Alphabet Games
Assessment 1
Outcome 1
A) The analytical framework I have chosen to use is PEST. Pest stands for Political, Economic, Social and Technological and are all factors of a PEST analysis. These are intellectual tools which are created in order to help a researcher to collect, sort, prioritise and interpret a variety of existing data and information about the subject or context that has to be analysed.
When changes happen within a business or organisation the company will use a PEST analysis to view each factor in the changing process, in this case we will be looking at the changes of Alphabet Games.
Political Factor
Political forces include regulatory requirements, legal concerns, and any impact from the current political climate of the country or region where the business operates. The changes in the political factor could effect Alphabet Games considerably as they would have to sell games or consoles at a higher cost if the taxations in the gaming industry increased in order for the company to earn a stable profit.
Economic Factors -
Any change in the economy that impacts the supply or demand for a company's products and services fits into this category. Sometimes they have a positive impact, like when a country's gross domestic product (GDP) increases more than expected. Other times economic forces can hurt a business, like when consumer confidence drops and potential customers spend less and save more.Alphabet Games may need to pay more or less for the resources they need depending on where they purchase these from. As more companies are forming within the industry and all purchasing from the same supplier then the costs may decrease as they will be taking in more money, and this could decrease the price of games and consoles.
Social Factors –
Social factors are those that reflect the preferences, fads, and trends in society. Media companies are very sensitive to social trends as their business model is to produce content that reflects society's interests. A

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