tesco pestle analysis
Political Factors:
Tesco is a global brand operating 13 countries outside the UK. Their business diversified in the world. So Tesco’s performance is influenced by the political factors. This includes the legislation, tax rate political stability.
In credit crunch situation unemployment is common problem in everywhere. The governments encourage the retailer to create job opportunity for the local people. Tesco gives the opportunity for the people and also the government to reduce the level unemployment. It creates the opportunity from lower-paid, flexible hour, highly skilled, and higher paid which meet the demand form population categories such as student, citizens and disabled person.
Economical Factors:
Many political changes result in changes in economy. Suppose tax rate or interest is decides by the politician. But their effect on performance In the UK, Tesco could not expand their business. Because of, they have had already expand one third of their business in the UK.
In credit crunch situation, many people are unemployed. So the effective demand of the product is decreased. This is another type of factor. Though companies still growing outside the UK but they are still depend on the UK business. Hence, Tesco would be affected by the any slowdown in the UK.
Social/Cultural Factors:
Nowadays, everyone is very busy. Basically the British people who are working. So they have moved to the one-stop service. Tesco provides the food item as well as non food item such as electrical product, clothing, baby product etc and also the finance service. Customer can save their time and energy.
Customers are aware of health and the demand of food is changing day by day .For the reason Tesco launch the organic product. Most of the customers are mixed origin. So Tesco try to meet all type of customer demand.
The Sociological features analyze that the increase in young professionals. Obviously there is a demand for new trends for the young generation. Demographic
Tesco is a global brand operating 13 countries outside the UK. Their business diversified in the world. So Tesco’s performance is influenced by the political factors. This includes the legislation, tax rate political stability.
In credit crunch situation unemployment is common problem in everywhere. The governments encourage the retailer to create job opportunity for the local people. Tesco gives the opportunity for the people and also the government to reduce the level unemployment. It creates the opportunity from lower-paid, flexible hour, highly skilled, and higher paid which meet the demand form population categories such as student, citizens and disabled person.
Economical Factors:
Many political changes result in changes in economy. Suppose tax rate or interest is decides by the politician. But their effect on performance In the UK, Tesco could not expand their business. Because of, they have had already expand one third of their business in the UK.
In credit crunch situation, many people are unemployed. So the effective demand of the product is decreased. This is another type of factor. Though companies still growing outside the UK but they are still depend on the UK business. Hence, Tesco would be affected by the any slowdown in the UK.
Social/Cultural Factors:
Nowadays, everyone is very busy. Basically the British people who are working. So they have moved to the one-stop service. Tesco provides the food item as well as non food item such as electrical product, clothing, baby product etc and also the finance service. Customer can save their time and energy.
Customers are aware of health and the demand of food is changing day by day .For the reason Tesco launch the organic product. Most of the customers are mixed origin. So Tesco try to meet all type of customer demand.
The Sociological features analyze that the increase in young professionals. Obviously there is a demand for new trends for the young generation. Demographic