Outline Basketball Shoes
Product Category – Basketball Shoes
Definition (Dictionary.com)
Basketball - a game played by two teams of usually five players each on a rectangular court having a raised basket or goal at each end, points being scored by tossing the ball through the opponent's basket.
Shoe - an external covering for the human foot, usually of leather and consisting of a more or less stiff or heavy sole and a lighter upper part ending a short distance above, at, or below the ankle.
Basketball shoes are used when playing basketball.
Line types
Safety/Performance
* Shoes made for optimal performance while preventing injuries * EVA for cushioning (light) * Polyurethane for stability (heavy) * Stiff material on the medial side reduce inward rolling * Anti-microbial fabric reduces bacteria
Fashion
* Celebrity endorsement * Wide variety of color schemes * Word of Mouth
Types
High-top
Pro: * Provides the most ankle support, safest
Con:
* Heavy, slower movement
Mid-top
Pro: * Increased mobility for jumping and fast direction changes Con: * Not the best for movement or protection
Low-top
Pro: * Lightest, allows quicker movement changes, easier jumping, and speedier running
Con:
* Little protection. Smaller players will use these
Product lifecycle
Target Market
Male High School Basketball Players
Problem Recognition * Join Basketball Team * Want to fit in with peers
Information Search * Internet * Price * Quality * Retail Store * Employee Expertise * Immediate Selection/Comparison * Peer Word of Mouth * Scoop on the latest dope kicks * Determine safe choices
Alternative Evaluation and Selection * Mostly deliberation of collected information * Limited Decision * Prices are not extreme * Can have multiple pairs of shoes *
Outlet Selection and Purchase * Online * Retail Store * Provides
Definition (Dictionary.com)
Basketball - a game played by two teams of usually five players each on a rectangular court having a raised basket or goal at each end, points being scored by tossing the ball through the opponent's basket.
Shoe - an external covering for the human foot, usually of leather and consisting of a more or less stiff or heavy sole and a lighter upper part ending a short distance above, at, or below the ankle.
Basketball shoes are used when playing basketball.
Line types
Safety/Performance
* Shoes made for optimal performance while preventing injuries * EVA for cushioning (light) * Polyurethane for stability (heavy) * Stiff material on the medial side reduce inward rolling * Anti-microbial fabric reduces bacteria
Fashion
* Celebrity endorsement * Wide variety of color schemes * Word of Mouth
Types
High-top
Pro: * Provides the most ankle support, safest
Con:
* Heavy, slower movement
Mid-top
Pro: * Increased mobility for jumping and fast direction changes Con: * Not the best for movement or protection
Low-top
Pro: * Lightest, allows quicker movement changes, easier jumping, and speedier running
Con:
* Little protection. Smaller players will use these
Product lifecycle
Target Market
Male High School Basketball Players
Problem Recognition * Join Basketball Team * Want to fit in with peers
Information Search * Internet * Price * Quality * Retail Store * Employee Expertise * Immediate Selection/Comparison * Peer Word of Mouth * Scoop on the latest dope kicks * Determine safe choices
Alternative Evaluation and Selection * Mostly deliberation of collected information * Limited Decision * Prices are not extreme * Can have multiple pairs of shoes *
Outlet Selection and Purchase * Online * Retail Store * Provides