Audiences
There are a range of factors to consider when identifying the audience for business communication;
Age and Attention span
Gender and Ethnicity
Special Needs and Accessibility
Reading Ability
Legibility
Interest
Distraction Avoidance
Business/ related Experience
Non Electronic Methods of Communication
Letters:
Memorandums-
Reports-
Fax
Email –
Telephone/ Mobiles -
Video Conferencing -
Intranet –
Communicators need to be able to adapt to the manner of communication to suit a variety of different audiences the information is provided for. The individual would also need to cater to the audience needs by using an appropriate content to construct the message which in return would allow the communicator to successfully deliver the message. Information can now also be provided in a non-electronic and an electronic format which successfully achieves good communication between the provider and the audience.
In this task you have to find what skills are needed by a communicator to meet the needs of young audiences, old audience and special need audience to effectively communicate the information through electronic and non electronic format
ELECTRONIC/ NON-ELECTRONIC COMMUNICATION FOR YOUNGER AUDIENCE
ENGAGING
Communicating to a younger audience needs to be engaging because these types of audience normally have a short attention span as a result they tend to lose interest rapidly. So a presenter needs to tailor to their needs by having an exciting and active presentation to keep the audience attention which will successfully get the message across.
HUMOUR
Using humor when communicating to this audience is effective as it helps to ensure that the audience is interacting with the presenter by making sure the audience is listening, therefore assisting the presenter to inform or teach the audience.
USE OF SLANG
The use of slang to approach this audience would be the appropriate level to