Week 3 Notes Bcom275

Week Three Student Guide

This week, students are introduced to the importance of the audience to any communication. Chapter 9 of Communicating in the Workplace provides the basics of analyzing the audience and important questions to ask during the process.

Creating effective communication often entails preparation and planning, and may also entail a collaborative team effort, all of which are part of chapters 10, 11, and 13 of Communicating in the Workplace. Presentations, in particular, benefit by preparing outlines, review, and revision, including visual and verbal support. Choosing an appropriate communication channel is an aid to effective communication including awareness and sensitivity to the audience.

Putting these concepts into practice helps to develop proficiency. Analyzing and considering the needs and receptivity of the audience, along with the communication channel, identifies some of the work involved in creating effective messages

Creating Communication

OBJECTIVE: Analyze the needs and receptivity of the audience.

Resources: Ch. 6 & 9 of Communicating in the Workplace

Content

• Ch. 6: Interpersonal Relationship Skills of Communicating in the Workplace

o Interpersonal Relationships Are Important family, friends, co-workers/ intimate to casual/ communication is a key element. o Supporting and Defensive Relationships supportive-messages to explain feelings. Defensive- messages that judge, blame or criticize. o Developing an Assertive Style o Four-Part Assertion Messages

• Behavior descriptions • Feeling messages • Consequence statements • Request statements

o Sending Four-Part Assertion Messages

• Ch. 9: Preparing the Informative Presentation of Communicating in the Workplace

o Informative Presentations Are Important o Types of Informative Presentations

• Tools/mechanisms used to accomplish work • Processes or procedures how something happens • Incidents information about event • Ideas closest to persuasion

o Analyzing the Audience different audiences have different needs. Demographics/psychographics o Determining the Specific Purpose identify the desired audience response at the conclusion of your speech. o Formulating the Central Idea single sentence, not expressed as question, only one key idea, subject and a focus, central idea should be stated in the introduction and conclusion.

OBJECTIVE: Determine appropriate channels for communication.
Resources: Ensure Leaders Choose the Appropriate Channels of Strategic Communication Management found in the Electronic Reserve Readings.

Content

• Ensure Leaders Choose the Appropriate Channels

o Revisit the Basic Principles o Understand the Audience Needs o Make Messages Clear and Consistent o Ensure the Channels Suit the Situation

OBJECTIVE: Create effective messages.

Resources: Ch. 10, 11, & 13 of Communicating in the Workplace

Content

• Ch. 10: Organizing Informative Outlines

o Developing Main Points

• Identify the Main Points

o Selecting a Pattern of Organization

• Chronological • Topical • Spatial

o Creating the Outline

• The introduction • The body • The conclusion

• Ch. 11: Verbal and Visual Supports of Communicating in the Workplace

o Types of Verbal Supports make information more interesting, understandable, believable

• Explanations • Examples • Statistics • Stories • Testimonies • Comparisons

o Types of Visual Supports

• Objects or models • Charts or graphs • Lists or tables • Photographs or diagrams

o Guidelines for Effective Visual Supports o Visual Supports and Technology

• Ch. 13: Delivering Presentations of Communicating in the Workplace

o Delivery Is Important o Coping with Speaker Anxiety o Delivery Styles

• Manuscript • Memorized • Extemporaneous • Impromptu

o Practice Delivery o Vocal Element of Delivery

Note. The information above is intended to help you complete your assignments. Read chapters in their entirety, as indicated in the syllabus. Additional information from sections not outlined above may be needed for classroom discussions.