In a hypercompetitive environment, hoteliers must be innovative and flexible to adapt to new product and service demand in the marketplace. This is to ensure a better experience for the hotel guests (Jogaratnam & Ching-Yick Tse, 2006, p. 455). If Furlanis Hotels…
In today’s market whether it is shopping for a vacation spot or purchasing tangible goods the consumer is one thing that never changes. Research tends to support brand equity and brand loyalty. In choosing a vacation, spot customer not only wants the facility to meet their needs they want it to exceed their expectations, none the less for the best price. Branding within the hotel industry is no different. Consumers look for key risks, perceived benefits and costs when making their purchases. Through all the ways, that tourist can book hotels and read prior reviews on where they are, going to stay the decision is, usually, made before the trip. With the case of Peaceful Rest Motor Lodge, there are significant obstacles that the owner overlooked when jumping into becoming a hotel owner and now faces the decision of choosing a franchise. Addressing some of the critical issues the company is suffering from will help to determine the necessary action and best decision of a franchise company.…
John Mashego and two colleagues started Endless Vacations when they bought a run-down hotel in the Hazyview area in 1989. They slowly converted it and within three years they were awarded a three star status and an increase in occupancy. In the early nineties, with the dramatic growth of the travel industry, there were many competitive resorts that were established in the surrounding area which put significant pressure on Endless Vacation's financial performance. In an effort to combat lost market share, Endless Vacations increased their advertising spend and they hired overseas agents to market their hotel. This strategy has not been as effective as they expected and they are struggling to make any profits. In an effort to regain the financial security they once had, they are considering two potential ventures. The first venture is to…
The two metropolitan areas that I have selected are New Orleans my hometown where I was born and raised before hurricane Katrina and Corpus Christi, Texas my new hometown where I have resided at since hurricane Katrina. The Criminal Offense for New Orleans and for Corpus Christi, Texas is Property Crime.…
Good Hotel branded as a boutique hotel, one which “provides personalized accommodations and services and facilities”, (Pearce, 2012, p. 10-6) has established itself in the $77-billion market. With demonstrated increased occupancy and revenue from November 2008 through March 2010, Good Hotel has a positive track record to continue its current concept. The downside to this decision is Good Hotel’s position as a green hotel may be perceived to be trendy and trends can change. Customers may no longer be willing to pay a higher price if the Green “wave” changes. To prevent this, Good Hotel must strive for more innovative ways to attract customers. “JdV’s senior vice president of operations and green committee chair, Karlene Holloman, launched the company’s Green Dreams portal, a dedicated page on its Web site where consumers could track the…
Does it make good business sense to integrate across the different lines of business represented by Lifestyle Resorts and Home-Away Hotels? What exactly would you integrate (beyond financial information) and why?…
Amber Inn & Suites, Inc. is a 250 property hotel chain with locations in 10 western and Rocky Mountain States. As a special assistant to the corporation the goal is to prepare a comprehensive analysis with the possibility of establishing a solid base for future growth. (Kerin and Peterson, 2010). This case study will provide a summary and analysis of Amber Inn & Suites, Inc. options and an examination into the company’s strengths, weaknesses, threats and opportunities.…
Rosewood Hotels and Resorts is considering a new brand strategy in an attempt to increase their multi property guest stays, revenues and cross selling rates. However, the company needs to do so without the expense of possibly diminishing the powerful brand image and strategy of their existing properties. Rosewood has built a customer value proposition on a core set of philosophies, as well as, strategic and marketing plans designed to create their unique competitive advantage through differentiation. Adding a corporate branding strategy would diminish previous efforts and be detrimental to Rosewoods’ intended objectives and goals of increasing profitability and customer lifetime value.…
American Eagle Outfitters chose to outsource to ATG for its e-commerce platform (Business Wire, 2005). Outsourcing has become a common strategy for e-commerce applications. Oz (2008) notes the “the majority of custom-designed applications are developed by companies that specialize in providing consulting and software development services to other businesses” (p. 446). ATG is one of the leading platforms for e-commerce marketing and customer services. The system is integrated and connects several different types of information systems, including transaction processing systems (TPS’s), customer relationship management (CRM) systems and decision support systems (DSS’s). The integrated system connects retail advertising, call-center customer service and order management within an integrated, functional system. The…
It may be safe to assume that individually owned brands like Rosewood may attract the ‘vacation’ customers more than the corporate brands that typically attract the ‘business travelers’. This is because, a business traveler may not be too concerned about a ‘unique’ experience while on a business trip, while this factor may be an important one for the ‘vacation customer’. Also, corporate brands may have mutually beneficial ties with the large corporates that have geographically distributed business activities, owing to their wider geographic presence (compared with the individually owned resorts). Now, knowing that a Rosewood customer values the “A sense of place” feeling, and the unique experience that Rosewood provides, it becomes very important for Rosewood to keep this customer preference in mind if and while rebranding its image. The centralized reservation system should enable Rosewood to keep a track of customer preferences, based on geographic or demographic segments.…
* Outrigger’s senior management thought that OHANA hotels had no direct competition, but condominiums competed with small local management companies and individual owners’ beliefs that they could do a better job alone.…
Though Tourist provides the highest revenue potential of the concepts being considered by Forte Hotels, further analysis of the data suggests that other concepts have greater potential than the Tourist. Reviewing the Conjoint base data, I took the averages of each attribute option, and found that Small Suite,…
Advantage Energy Technology Data Center Migration* Brian Smith, electronic network administrator at Advanced Energy Technology (AET),has been given the responsibility of implementing the migration of a large data center to a new office location. Careful planning is needed beca aim AET operates in the highly competitive petroleum industry. AET is one of five field computer software companies that provide an accounting and business management box for oil jobbers and gasoline distributors. A few years ago, AET jumped into the practical application service provider world. Their large data center provides clients with outback(a) access to AETs complete suite of application software systems. Traditionally, one of AETs primary competitive advantages has been the companys trademark IT reliability. Due to the compositeity of this regard, Brian will have to use a parallel method of implementation. Although this will increase intention costs, a parallel approach is essential if reliability is not to be compromised. Currently, AETs data center is located on the second floor of a renovated old bank mental synthesis in downtown Corvallis, Oregon. The company is moving to a new, one-level construction located in the recently developed industrial complex at the Corvallis International Airport.…
For companies that use the Internet as the home base for their businesses, the second-mover advantage seems even more substantial. That’s why Paul Johnston is deeply grateful to Marc Benioff. Johnston’s Seattle-based start-up, Entellium, has won hundreds of contracts against Benioff’s Salesforce.com and other competitors since it moved from Malaysia in 2004, and its revenues grew fivefold in 2005. What Johnston really likes, though, is not having to sell companies on the concept of letting an outsider host their customer relationship management software.…
Kaplanov Final (Do Not Delete) 11/29/2012 12:48 PM NERDY MONEY: BITCOIN, THE PRIVATE DIGITAL CURRENCY, AND THE CASE AGAINST ITS REGULATION Nikolei M. Kaplanov* I. INTRODUCTION I n 1601, Elizabeth I and her government devalued the Irish coin from nine ounces fine to three ounces fine of silver in order to finance the high cost of the Nine Years War in Ireland.1 This unilateral move by the English government, combined with the failure to remove the old sterling from circulation, caused catastrophic problems throughout Ireland.2 In addition to rapid inflation in common foodstuffs, Irish citizens would only accept the new coin at its reduced intrinsic value rather than its face value. 3 Further, merchants refused to accept the devalued coin in commercial transactions, which led to a shortage of vital goods from England.…