outsourcing benefits outline
The Benefits Of Outsourcing Thesis
Research shows that there are several benefits, including cost savings and expertise, to outsourcing certain tasks and departments.
Main Points
Lower cost for advertising opposed to setting up a new department
Higher quality by using a company that specializes in specific operations
Maximize efficiency
Audience Hook
Saving money is making money. Outsourcing is a great way to do this, as research shows companies that outsource certain tasks save money and enjoy greater revenues, with the benefit of higher skilled work.
• Using outsourcing to save money o Lower payroll "outsourcing companies typically offer excellent client service, are available around-the-clock, and provide essential services at a lower cost than internal operations."
(Outsourcing Company, n.d.) o No need for additional office space
"As budgets for development of in-house marketing specialists decline, access to an outside provider’s lower cost structure is one of the most compelling reasons for outsourcing. Instead of full-time employee overhead, a single resource assumes responsibility for everything—from research, analysis, strategy, planning and management to execution of advertising, public relations, direct marketing, internal communications, Web marketing and even media buying, placement and printing." (Marketri.com, n.d.)
• More efficient o "Service quality has been shown to result in significant benefits, such as profit level increases, cost savings, and increased market share, to firms." (Chakrabarty, Whitten, & Green, 2007) o Ease of implementation
"The most frequently cited improvements included better ability to plan, higher levels of operational reliability, and more rapid implementation of new strategies and initiatives." (Keith Ferrell, 2003) o If a firm does not maintain its own marketing staff, outsourcing can provide a full-fledged marketing strategy, support and deliverables, while allowing the business to focus
Research shows that there are several benefits, including cost savings and expertise, to outsourcing certain tasks and departments.
Main Points
Lower cost for advertising opposed to setting up a new department
Higher quality by using a company that specializes in specific operations
Maximize efficiency
Audience Hook
Saving money is making money. Outsourcing is a great way to do this, as research shows companies that outsource certain tasks save money and enjoy greater revenues, with the benefit of higher skilled work.
• Using outsourcing to save money o Lower payroll "outsourcing companies typically offer excellent client service, are available around-the-clock, and provide essential services at a lower cost than internal operations."
(Outsourcing Company, n.d.) o No need for additional office space
"As budgets for development of in-house marketing specialists decline, access to an outside provider’s lower cost structure is one of the most compelling reasons for outsourcing. Instead of full-time employee overhead, a single resource assumes responsibility for everything—from research, analysis, strategy, planning and management to execution of advertising, public relations, direct marketing, internal communications, Web marketing and even media buying, placement and printing." (Marketri.com, n.d.)
• More efficient o "Service quality has been shown to result in significant benefits, such as profit level increases, cost savings, and increased market share, to firms." (Chakrabarty, Whitten, & Green, 2007) o Ease of implementation
"The most frequently cited improvements included better ability to plan, higher levels of operational reliability, and more rapid implementation of new strategies and initiatives." (Keith Ferrell, 2003) o If a firm does not maintain its own marketing staff, outsourcing can provide a full-fledged marketing strategy, support and deliverables, while allowing the business to focus