Abstract: The report makes a complete analysis on the website of www.streetshirts.co.uk, which is one of the popular website in UK, the website is analyzed under different parameters such as the digital information systems adopted by site, the business model strategies which includes, online value proposition, revenue models, target audience, market and service and finally the report would make a critical appraisal on the customer relational management strategy adopted by the chosen website. The reasons for choosing the above mentioned criteria of evaluation will be justified with proper referencing. All the analysis will be made from the secondary source of information available from the internet, magazines, journal articles, e-books etc and made sure that all the sources are valid and reliable in order to make an authenticated report. This report is an academic report and so there is no primary source information is gathered, all the sources are secondary sources with proper Harvard referencing.
Introduction: Kotler (2008) says that it has taken the radio broadcasters thirty eight years to reach the audience of fifty million people, for television it has taken 13 year whereas for the internet it just took four years to reach the same. Haynes and Arockiasamy (2010) believes that it has not only reached the developed countries but also many developing countries like China, India and also countries from middle east also have made the same impact when it comes to internet and . There are many strategies employed by different websites depending upon the type of business they do in their physical environment, this report will now make a critical analysis on the website of www.streetshirts.co.uk to find out the customer relationship management, CRM strategy and digital information systems in order to identify the effectiveness if the website.
Streetshirts.co.uk is a unique website where it is focuses mainly on the