There are many different types of information such as verbal, written, on-screen and multi-media.
Verbal information is pretty straight forward, it allows to share views within the team, quicker discussion and much better understanding than any other sources. It is either face-to-face, telephone conversation or a meeting with a group of people, employees, managers or partners. Face-to –face and meeting are two of the most popular and easiest ways of passing or receiving information. There is much less misunderstanding when talking to a person and seeing their body movement and reaction to some issues. However, there is a need of making time or budget to see another person, which is not always possible. There are different meetings in John Lewis which are a part of verbal communication. There are staff meetings, management meetings, sales meetings, trainings, budget meetings, marketing meetings etc. Telephone conversations are very useful as they are very quick and normally not very formal.
Written communication, as it says, it is all about writing. In terms of general written communication there are many more different types of it, such as books, newspapers etc. John Lewis focuses on vouchers, posters, emails to its customers, different campaigns, billboards that are a part of marketing, leaflets etc. There are also surveys for the customers to fill out, posters around the shop floor informing about different promotions and offers, one of the most obvious is receipt. There are also marketing materials, application forms, cover letters, CV’s and invoices. However, written communication is not all about words but also all types of numeric documentation, different diagrams, charts and graphs. This documentation is normally kept in the