P1 Unit 9 Business Analysis
Unit 9 P1: Describe the promotional mix used by two selected organisations for a selected product/service.
Promotional mix for Tesco
The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix.
Advertising:
Tesco advertise there meal deal effectively, they can advertise their product through commercials, posters, leaflets and billboards, which are all effective in getting the message of their product to their customers, but it isn’t the quantity of advertisement that makes the Meal deal effective, the quality of it instead. Tesco advertise the meal deal with a short catchphrase “Buy any of these for £3” which is simple and straight to the point. Advertising is one of the key parts of a promotional mix and is the …show more content…
Activities can include organising conferences, open days etc, however this activity is not particularly used with the Meal deal at Tesco.
Direct marketing:
Direct marketing is used by Tesco to market their meal deal by using a wide range of consumer and business markets. A clear example of how Tesco achieve this is using e-mails and letters, which are sent to customers with the advertised product. Tesco can use direct marketing by specifically targeting the target audience of meal deal – perhaps people at work as they would be able to get a meal deal at lunch break.
Sponsorships:
Sponsorships are where organisations such as Tesco pay to be associated with a cause. This is evident in Tesco with the Marie Curie Campaign, in which 5% of profit would go to the fight for cancer campaign, which helps Tesco with marketing because people will want to become involved, which means more people will be buying from Tesco.
Promotional mix for National Health Service
Promotional mix for Tesco
The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix.
Advertising:
Tesco advertise there meal deal effectively, they can advertise their product through commercials, posters, leaflets and billboards, which are all effective in getting the message of their product to their customers, but it isn’t the quantity of advertisement that makes the Meal deal effective, the quality of it instead. Tesco advertise the meal deal with a short catchphrase “Buy any of these for £3” which is simple and straight to the point. Advertising is one of the key parts of a promotional mix and is the …show more content…
Activities can include organising conferences, open days etc, however this activity is not particularly used with the Meal deal at Tesco.
Direct marketing:
Direct marketing is used by Tesco to market their meal deal by using a wide range of consumer and business markets. A clear example of how Tesco achieve this is using e-mails and letters, which are sent to customers with the advertised product. Tesco can use direct marketing by specifically targeting the target audience of meal deal – perhaps people at work as they would be able to get a meal deal at lunch break.
Sponsorships:
Sponsorships are where organisations such as Tesco pay to be associated with a cause. This is evident in Tesco with the Marie Curie Campaign, in which 5% of profit would go to the fight for cancer campaign, which helps Tesco with marketing because people will want to become involved, which means more people will be buying from Tesco.
Promotional mix for National Health Service