By Daniyel Hircock
Aims in a businesses are overly important. A company having objectives and goals to aim towards allows a company to strive to accomplish something. Whether a business’ objective is to become global or to simply break-even will determine how a company will focus on.
Apple’s main aim and objective now is to stay globally known for being the biggest and the best. Being an already established business and having excessive amount of money means Apple can afford to be exclusive and focus on keeping their reputation squeaky clean. Because Apple is an oligopoly, it’s constantly inventing new ideas to stay on top of its competition. Product placement is a huge part of subliminally brainwashing the customers into thinking Apple are the best.
Jerimiah’s Journey, being a charity, have opposing aims and objectives to Apple. Where Apple are happily staying afloat and finance isn’t a priority, Jerimiah’s Journey’s biggest objective is to make sure they have enough money to keep providing their service.
Apple also focus on product development as well as branding their company. This is contrasting to charities who, though focus on branding, don’t have a product to develop. Charities don’t have products to sell for profit, they may sell little things such as badges or bags to sell for money for their charities.
Apple, a PLC, has many owners who all own different percentages of the company. They do this to afford to stay global and therefore have enough money to continue to make profit. They spend money to make money. They make profit through new stores, new products and new apps. Jerimiahs Journey, a charity, however, have only a couple of owners. These owners make enough money to live, but are not considered “rich”. This is because any money the company makes goes towards the people they’re helping, perhaps funding a group meeting or day trips. Thus a main objective for a charity is to make enough money to