The aims of organisations depend on the type of business they are. For example, the aims of a charity organisation will be quite different from those of a for-profit global business. A business needs to have a clear sense of direction, which must be clearly communicated to all stakeholders. This is the aim of the business which can then be broken down into smaller aims and objectives.
Tesco
Mission and values
Tesco’s talk about ‘Every Little Helps’ a lot, but it's not just a catchphrase or marketing slogan, it represents the company as a whole and what they stand for. For the people and their customers, it's how they run our businesses from all over the globe.
As Tesco has grown, so has the importance of Every Little Helps. Over time, they’ve gone from simply selling groceries to providing anything from loans to mobile phones. By setting out in all these new directions Tesco ran the risk of losing our way. So, they have relied on Every Little Helps more and more over the years, to act as a common philosophy to bind the company and make it work together.
The Corporate Steering Wheel can be used throughout all Tesco’s businesses across the world; it measures their performance through the Steering Wheel, whether it’s within work in distribution, head office or in stores. This helps maintain focus and balance in what counts to run each of the businesses successfully, be it wage costs or whether customers can get everything they want.
Strategic aims and objectives
As Tesco is a profit-based business, it maximises their sales and profit, expanding to maintain its competitiveness in addition to outshining competitor. It also focuses on providing shareholders with progressive returns on their investment improving profitability through investment in efficient stores and distribution depots, in productivity improvements and in new technology, developing the talents of its