p5- m3 unit 9 design a promotional campagin for a given product service
Campaign Name and Type: Pop Boutique, TV advert, newspaper, bill boards
Planned Launch Date: June 2013
Primary Purpose or Objective
What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.
Pop Boutique is a business which is based in Liverpool, Manchester, Leeds and London. This company is looking to expand their business nationally and wants a full scale marketing campaign to support its strategy.
The company also has many smart objectives to achieve, e.g. they are looking for awareness of the brand, growth and sales to make more profit. However these objectives have to be SMART (specific, measurable, achievable, realistic and time scale) in order to be successful and to see whether the company is developing or not.
Pop Boutique has £500,000 to spend for marketing campaign to support its strategy for up to 8 weeks.
Pop Boutique wants to grow their business nationally by the end of 2013.
The company wants to raise brand awareness in the UK by 2013.
Because of having these objectives the main outcome which I am intended to achieve is to decide the appropriate method of advertising for the pop boutique company. I can do this by using TV advert, newspapers, bill boards, radio etc. it is extremely important for me to ensure that I stay in budget and produce these campaigns for pop boutiques. The company aim is to increase the sales by 25%. I can make the appropriate camping by using the right type of media to make people aware of my product, as this can help to achieve the company’s aim.
Intended Results
List any other desired outcomes of the campaign.2
1
Increase awareness
When working in business environment it is important for Pop boutique to be able to stay ahead they need to increase the brand awareness. Because of this campaign the business would also increase their awareness in the public. Their aim is to grab their consumer’s attention about their business and the unique
Planned Launch Date: June 2013
Primary Purpose or Objective
What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.
Pop Boutique is a business which is based in Liverpool, Manchester, Leeds and London. This company is looking to expand their business nationally and wants a full scale marketing campaign to support its strategy.
The company also has many smart objectives to achieve, e.g. they are looking for awareness of the brand, growth and sales to make more profit. However these objectives have to be SMART (specific, measurable, achievable, realistic and time scale) in order to be successful and to see whether the company is developing or not.
Pop Boutique has £500,000 to spend for marketing campaign to support its strategy for up to 8 weeks.
Pop Boutique wants to grow their business nationally by the end of 2013.
The company wants to raise brand awareness in the UK by 2013.
Because of having these objectives the main outcome which I am intended to achieve is to decide the appropriate method of advertising for the pop boutique company. I can do this by using TV advert, newspapers, bill boards, radio etc. it is extremely important for me to ensure that I stay in budget and produce these campaigns for pop boutiques. The company aim is to increase the sales by 25%. I can make the appropriate camping by using the right type of media to make people aware of my product, as this can help to achieve the company’s aim.
Intended Results
List any other desired outcomes of the campaign.2
1
Increase awareness
When working in business environment it is important for Pop boutique to be able to stay ahead they need to increase the brand awareness. Because of this campaign the business would also increase their awareness in the public. Their aim is to grab their consumer’s attention about their business and the unique