Introduction
In this PowerPoint I will prepare a set of presentation slides for Next that explains the competitive pressures they have faced to develop their use of E-Business. I will then compare this to another organisation which will be Currys.
Next PLC was founded by Joseph Hepworth in Leeds in 1864 as a tailor under the name of Joseph Hepworth & Son. The retail chain was launched in February 1982.
Currys is a British electrical retailer operating in the UK and Ireland and is owned by
Dixons Carphone. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street stores.
Next and Curry’s
Recruit online:
If both these businesses decided to develop their use of e-business, they would be able to start recruiting people online. This is beneficial for both the businesses and the customers. More people will want to apply for jobs online as it is more convenient and easier for them and it is also easier for the companies to go through all the CV’s.
Sales promotions:
Next and Currys would be able to promote their business even more via the internet and more people will become aware of the sales promotions. This would benefit both companies.
Up to date product information:
The businesses will be able to make sure that their product information is regularly up to date. By making sure all the product information is precise and up to date they would be satisfying the customers which could result in regular purchases.
Next and Curry’s
Intrigue customers:
The companies would be able to intrigue customers if their website is very precise, easy to use, appealing to the customer and they have good sales on their products. This would put them one step ahead of all their competitors. Quicker and cheaper:
This would help attract more customers as they would find it easier to purchase items online, rather than