India has already launched ‘Nano’ car for $1000, in Pakistan only one Japanese
vendor enjoys monopoly on 800cc cars.
There is no car for the lower middle class in Pakistan.
In Pakistan the local assemblers have remained focused in introducing high priced cars to cater a particular rich segment of the society. Besides, the
Japanese makers, who dominate local markets, perhaps have an understanding not to roll out low price engine vehicles simultaneously in a market.
The dream of Indian people to own the cheapest car is likely to be fulfilled when they will drive away $2,000 or Rs 100,000 Tata’s Nano from July this year on the most congested and chocked streets and roads of their country.
Can our local assemblers, or any other private entrepreneur or the government either really ponder or feel ashamed on this milestone achieved by our neighboring country. Will Pakistanis ever be able to have a low priced car in years to come or they will continue to rely upon Pak Suzuki Motor Company (PSMCL) for providing so called low priced 800cc car which in real terms is no longer cheaper after massive increase in prices in the last one year.
The main aim of Tata Motors of launching the cheap car for the huge urban middle class population is to create an alternative of two wheelers and a more safer and affordable vehicle. The launch of car was also aimed at shifting those people who can afford to have Rs 100,000 cars despite the fact that bikes in India are very cheaper as compared to Pakistan.
Irrespective of some demerits of Nano car like lack of air conditioning, plastic seat covers, no air vents etc in a country where scorching heat takes its toll in summer but one can surely praise the efforts of Tata Motors of rolling out something attractive in terms of price for their countrymen.
Currently, petrol producers and the marketing companies in India have also initiated hectic media campaign to save petrol and diesel for