| |OPPORTUNITIES |THREATS |
| |Philippines is an archipelago giving wide |Local low cost carrier based business model |
| |market coverage, making it a jump-off or exit |competitor |
| |point, preferred carrier of the A & B markets |A320 operations of other airline with greater |
| |Rising tourism campaign, a lot of government |economy seat capacity |
| |sponsored festivals with historical |Regional low cost carriers operating domestic |
| |significance and a crowd drawer. |routes. |
| |Strong OFW based economy, Big population of |Flexible and confidential cargo rates of other |
| |OFW, US & Canada based families maintaining |airline. |
| |ties with local relatives | |
| |Good educational institutions that attracts | |
| |students from all over Visayas and Mindanao | |
| |with a potential for a good number of group | |
|