Parle G
STP | Segment | People looking for an affordable foods brand | Target Group | Lower and middle class families in rural and urban areas | Positioning | A good quality affordable foods brand | Product Portfolio | Brands | 1. Hide & Seek 2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11.Mango Bite 12. Poppins | SWOT Analysis | Strength | 1. One of India’s most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.6. Diverse product portfolio including biscuits, sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc. | Weakness | 1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.2. Dependence on Parle G brand for most of its revenue | Opportunity | 1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising4.Rise in purchasing power of consumers5.Product line extension | Threats | 1.Rise in the cost of raw materials
2.Competition from other brands | | |
Melody | Parent Company | Parle | Category | Chocolate | Sector | Food Products | Tagline/ Slogan | Melody khao khud jaan jao; Melody hai chocolaty | USP | Caramel with chocolate filling | STP | Segment | People looking to have a chocolate which is high in quality and moderately priced | Target Group | All age groups Lower, middle and upper class people | Positioning | The most
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.6. Diverse product portfolio including biscuits, sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc. | Weakness | 1.Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.2. Dependence on Parle G brand for most of its revenue | Opportunity | 1.Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising4.Rise in purchasing power of consumers5.Product line extension | Threats | 1.Rise in the cost of raw materials
2.Competition from other brands | | |
Melody | Parent Company | Parle | Category | Chocolate | Sector | Food Products | Tagline/ Slogan | Melody khao khud jaan jao; Melody hai chocolaty | USP | Caramel with chocolate filling | STP | Segment | People looking to have a chocolate which is high in quality and moderately priced | Target Group | All age groups Lower, middle and upper class people | Positioning | The most