Paul Rand's Influence On Graphic Design

Who is Paul Rand? How did he influence the graphic design field? Paul Rand is known as one of the well-known American graphic designers. He is mostly known for his logos. He has designed many corporate logos that we still currently use today. He influenced graphic design in various ways. Also, Paul Rand is a very inspirational man to many graphic designers or people in the design field. Paul Rand was born in 1914 in the city of New York. Paul Rand was Jewish and his father did not believe in his art. Rand went to study at the Pratt Institute. The Pratt Institute is not the only school he has been educated in. He was also educated in the Parson School of Design and the Art Student League. After his education at these schools he taught design at the Yale University. Soon after he was in the New York Art Director’s Club Hall of Fame
He did not get very much credit by his father for his art yet that did not stop him from making logos that we still even use today. His logos have gone a long way in his career from the beginning to the end of his life. For example, the ups logo we still use and the ABC logo. Paul Rand wrote a quote about graphic design. He wrote, “Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.” It’s not only about how it looks, or how it works, but about how it looks and works together (justcreative). This quote means that no matter what the advertisement might be you always put the most effort into it. Also it says that the design should be stunning and unique, but it must work together in order to be complete. Paul Rand is seen as an inspiration. No matter what he always created something amazing yet beautiful. So graphic designers try to follow into the footsteps of Paul