Penetrate Into a New Market
KENT Institute of Business and Technology
|Subject Name: International Marketing (C5MK02) |
|Unit of Competency: BSBMKG516B Profile International Markets |
| |
|This assessment task will evaluate knowledge of |
|‘Select potential international markets for further investigation’ (Element 1), |
|‘Identify the target market’ (Element 2) |
|‘Profile the target audience’(Element3), and |
|‘Develop a positioning strategy’ (Element 4). |
| |
|This assignment represents 100% of this competency unit. |
Assessment Instructions
• This assignment consists of three tasks o Assessment Task One: Report Writing “Penetrate into a New Market” (Weighting 50%) o Assessment Task Two: Short Report (Weighting 20%) o Assessment Task Three: Final Examination (Weighting 30%)
• You can refer to book(s), notes and other reference materials. • Research the internet for resources that may assist you with this task. • All ideas must be well explained and should be supported with references. • Do not put it
|Subject Name: International Marketing (C5MK02) |
|Unit of Competency: BSBMKG516B Profile International Markets |
| |
|This assessment task will evaluate knowledge of |
|‘Select potential international markets for further investigation’ (Element 1), |
|‘Identify the target market’ (Element 2) |
|‘Profile the target audience’(Element3), and |
|‘Develop a positioning strategy’ (Element 4). |
| |
|This assignment represents 100% of this competency unit. |
Assessment Instructions
• This assignment consists of three tasks o Assessment Task One: Report Writing “Penetrate into a New Market” (Weighting 50%) o Assessment Task Two: Short Report (Weighting 20%) o Assessment Task Three: Final Examination (Weighting 30%)
• You can refer to book(s), notes and other reference materials. • Research the internet for resources that may assist you with this task. • All ideas must be well explained and should be supported with references. • Do not put it