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Identify Marketing Opportunities

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Identify Marketing Opportunities
OHT1.1

|SGA592 |Marketing Research |
|National Code/Competency |
|BSBMKG301A |Research the market |
|BSBMKG302A |Identify marketing opportunities |

OHT 1.2

DEFINITIONS

|Selling |If your company creates a product or service, and then tries to persuade customers to buy it, that |
| |is selling. |
| | |
|Marketing |BUT if the company finds out what a customer wants or needs, and then develops the product or |
| |service to match (including the way it is priced, packaged, distributed or delivered and its |
| |benefits communicated), this is marketing. |
| | |
|Advertising |Mass media presentation and promotion of the benefits to consumers if they adopt the ideas, or |
| |purchase the goods or services of a specific sponsor. |
| | |
|Target Market |Who is the
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