Managing Innovation

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Question 1

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The president of Mountain Home University has been asked by her board of trustees to set up a mechanism for the commercialization of technology developed at the university. Such a mechanism is typically called a
Select one:
A. business department.
B. royalty department.
C. commercialization office.
D. technology transfer office.[pic]correct

Difficulty: Moderate
Schilling - Chapter 02 #36
Page: 25

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The correct answer is: technology transfer office.

Question 2

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Which of the following is the correct sequence of steps for the science-push approach to research and development?
Select one:
A. scientific discovery leads to an invention, engineering designs the product, it is manufactured and then marketing promotes it[pic]correct

Difficulty: Hard
Schilling - Chapter 02 #30
Page: 23
B. manufacturing sees a way to improve a product, R&D takes the suggestions and expands on it, engineering redesigns it, manufacturing implements the change, marketing sells it
C. customers express an unmet need, R&D develops the product to meet that need, the product is produced, marketing promotes the product
D. marketing does research to discover a need, R&D comes up with the product concept which is refined by engineering. Manufacturing produces it and marketing sells it

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The correct answer is: scientific discovery leads to an invention, engineering designs the product, it is manufactured and then marketing promotes it

Question 3

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Technology in its purest form is
Select one:
A. faith that things will get better.
B. pure guesswork.
C. knowledge to solve our problems and pursue our goals.[pic]correct

Difficulty: Easy
Schilling - Chapter 01 #36
Page: 3
D. always derived from