Identify And Evaluate Marketing Opportunities
Identify and evaluate marketing opportunities
Part 1: Research and identify possible marketing opportunities:
Review of the Marketing Plan:
Copper’s Wonderland Café Shop’s marketing plans focuses on customer services, pricing, advertising and coffee quality. The Café Shop will be located on Mornington Peninsula and target tourists during travel peak seasons through advertisement on website and TV. According to research, over 1,000,000 tourists visit Mornington Peninsula every year, the money they spend on café shop are significantly. Therefore, good quality food and coffee are important factor to attract more tourists and increase profits.
Three potential marketing opportunities:
Using agents licensing online business opportunities
Assess marketing opportunities: …show more content…
language factors: the license should be translate to different languages in order to meet different people’s need resource capability and capacity: our companies need to have enough human resources and physical resources such as coffee equipment to people who purchase our license.
Marketing opportunity 2: online business opportunities available technology: our company need to purchase equipment or some softwares to support online business financial stability: should have plenty of money to invest in the business in the beginning, and also have money to maintain the business to be run in a long time. legal risks in selling goods and services online to the international market: when you set up a business you need to design business logo, and make sure not copy existing logos from other companies.
Marketing opportunity 3: using agents financial stability: our company should have enough money to spend on agents to expand our customers.
Management: our company need a person or a team to keep contact with agents to receive information from
Part 1: Research and identify possible marketing opportunities:
Review of the Marketing Plan:
Copper’s Wonderland Café Shop’s marketing plans focuses on customer services, pricing, advertising and coffee quality. The Café Shop will be located on Mornington Peninsula and target tourists during travel peak seasons through advertisement on website and TV. According to research, over 1,000,000 tourists visit Mornington Peninsula every year, the money they spend on café shop are significantly. Therefore, good quality food and coffee are important factor to attract more tourists and increase profits.
Three potential marketing opportunities:
Using agents licensing online business opportunities
Assess marketing opportunities: …show more content…
language factors: the license should be translate to different languages in order to meet different people’s need resource capability and capacity: our companies need to have enough human resources and physical resources such as coffee equipment to people who purchase our license.
Marketing opportunity 2: online business opportunities available technology: our company need to purchase equipment or some softwares to support online business financial stability: should have plenty of money to invest in the business in the beginning, and also have money to maintain the business to be run in a long time. legal risks in selling goods and services online to the international market: when you set up a business you need to design business logo, and make sure not copy existing logos from other companies.
Marketing opportunity 3: using agents financial stability: our company should have enough money to spend on agents to expand our customers.
Management: our company need a person or a team to keep contact with agents to receive information from