Preview

Marketing Challenge and Opportunity

Good Essays
Open Document
Open Document
591 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Challenge and Opportunity
Abstract
Organizational authority or hierarchy is used in many organizations to help benefit a company and its employees. It is important to maintain a level of authority so the company can succeed and continue to grow with upper management. Organizational authority is also used to maintain managerial accountability. If someone becomes a manager, they must prove to be proficient, or else they will experience disrespect within employees, employee turnover, poor communication problems and guidance.
Characteristics of Organizational Authority
In order for organizational Authority to be successful, there are certain characteristics that managers must display. The first characteristic is Accountability. For example, at T-Mobile call center a csr reports to a team leader, who reports to the supervisor. If the csr rep in consistently reporting incorrect information, then you can follow the hierarchy of organizational authority to determine who is responsible for the errors. The csr supervisor may be approving customer payments by miscalculation, or the team leader may be overlooking a problem with a computer error during daily summaries. The key point would be to find the point of error, fix it and use it as an opportunity for the responsible person to learn from the incident.
Guidance is also an important characteristic of organizational authority. Employees look to managers to help expand ongoing skills, improve performance, and help with business direction. With organizational authority, an employee understands who they are to receive guidance from. Employee direction should happen at all levels of a company which is why proficiency at all levels of the corporate authority is important. Guidance also provides a comprehensible career path for employees. Managers should use this career path to help employees determine their career goals and how they would like to advance to higher positions within the company.
Communication is the most important attribute of



References: Williams, Chuck. (2012). MGMT 5: Principles of Management. Mason, OH: Cengage Learning

You May Also Find These Documents Helpful

  • Better Essays

    Joan is proactive, a change agent, and culturally savvy. She is a person who knows her strengths and weaknesses and those of the people he chooses to place around her. She is a person of vision and completes her job by knowing where the company is going and leading the way to getting there. But some of the factors that make a great leader haven’t really changed. The abilities to innovate execute and to be a strong role model for your staff will always be essential. Joan is going to demonstrate these characteristics in her leadership…

    • 1909 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    They also have an advantage in traveling time and money, it means that Japanese Market is relative same in size as Australia market.…

    • 359 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Assignment: Q&A

    • 666 Words
    • 3 Pages

    1. Visit a Web site for a company that sells products online. Then go to that company's corporate Web site. Compare the company's product sales site with its corporate site. Describe at least 3 differences between them. (1-3 sentences. 3.0 points)…

    • 666 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    More specifically, the authority is present within the people that’s main purpose is to give orders and oversee activities. For example, the liaison that tends to the hospital and the physicians as well as the office manager that oversees the staff and business productions. The responsibility side of this organization is entirely up to the office staff as well as the physicians to follow close instructions and show the responsibility that is vital in a successful business…

    • 595 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing Chapter 2

    • 1549 Words
    • 6 Pages

    (b) House of Hunan, Fairlawn, has quality Chinese, Thai, vegetarian, & sushi choices. Ambiance is reminiscent of old Chinatown and it is often full of patrons. Great chicken dishes, good dumplings, and very good quality beef. Service is good, food is fresh and satisfying, and the price is fair value.…

    • 1549 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing and Question

    • 1088 Words
    • 5 Pages

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    As the manager, he or she can empower their staff to do the job by giving them responsibility and authority necessary to complete the job. The supervisor still uses supportive behavior, guidance, and instruction behavior once there is assurance that their people are competent and committed. Followers are given responsibility to carry out decisions both the supervisor and follower have agreed on. The manager gives their staff the power and autonomy to perform tasks. The follower is given freedom to use his or her creativity, knowledge, and instruction to solve problems also perform the task in a safe environment. When a leader delegates tasks, they empower their staff the authority he or she feels the follower can handle. The manager will ensure they have reached the appropriate development level. It is good for the leader to communicate to others in the group that he or she has delegated authority to specific individuals. The manager does also need to inform his staff that he or she is still accountable for all ending results. Even though the supervisor delegates authority to his or her follower, he or she is still responsible for the completion of the unit’s tasks and…

    • 1385 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    to make profit, even with a weak Australian dollar. In the future, it would be…

    • 3943 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Midterm

    • 648 Words
    • 3 Pages

    NOTE 2: Before answering this “Case Analysis” question 1, the following Week 3 unit and Doc Sharing data need to have been studied and applied as follows: “CASE ANALYSIS FORMAT” in Week 3 units and/or “CASE FORMAT INSTRUCTIONS FOR MIDTERM AND FIN AL EXAMS” in the Doc Sharing unit. They not only will assist with the Midterm, but will be required for the Final Exam. These items will not be available for reference in the Final, so they need to be learned before then. This Midterm will be a good practice for the Final Exam so be sure to use the correct format here.…

    • 648 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Promotion refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to…

    • 1119 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    This paper I will examine the roles and responsibilities of authoritative managers and leaders in advancement and creating an advantageous authoritative ability in a company. I will additionally differentiate amid administration and administration aural an aggregation as able-bodied as call the roles in which both managers and leaders comedy in creating and advancement an advantageous authoritative ability in a company. I will go on to explain how the arch action of administration supports the conception and aliment of an advantageous authoritative ability in a company. Finally, I will achieve with my recommendations that both managers and leaders can use to actualize and advance an advantageous authoritative ability in a company.…

    • 1018 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Organizational Management is presented in many different levels like planning, leading, organizing and finally controlling. Each department manager plays a vital role as strategic management upper management meeting missions and goals, tactical management middle managers supervising first line supervisors plus operational managers are your front line mangers ensure day to day events operate efficiently.…

    • 1644 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Video game consoles have continued to dominate the youth market not only in the United States but overseas as well. With three primary focuses, Playstation, Xbox and the Wii, game consoles have invaded households worldwide. Although Microsoft’s Xbox is has enjoyed owning the the market share as the top dog for the last several years with its first and second generation platforms, Sony’s Playstation 4 has seen record sales across the United States and Canada and over the last quarter has taken the lead with its next generation console, selling its five millionth console as of February 18, 2014, according to Richi Jennings of ComputerWorld magazine. With news that gaming consoles are in high demand, the development of next generation games is important to keep up with the supply and demand of fantastic games. This is why my choice product is a sim-game which markets to both China and India called, “The Early Empire.”…

    • 690 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing - task 1 p1

    • 869 Words
    • 3 Pages

    Task 1 – This task addresses P1: describe how marketing techniques are used to market products in two organisations.…

    • 869 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Supervisor Role

    • 7853 Words
    • 32 Pages

    Today’s organizations are complex. Some of the complexity is due in part to the following: • A more culturally diverse workforce than ever before. • Molding a productive team out of a mix of full-timers, part-timers, “temps,” and contract workers. • Implementation of quality and productivity programs such as: ISO certification and six sigma, JIT and lean manufacturing, and organizing work using self-directed teams. • Enforcing the ever-growing number of employment laws pertaining to: hiring and dismissal, anti-discrimination, sexual harassment, disability accommodation, workplace violence, FLMA, OSHA, HIPPA,…

    • 7853 Words
    • 32 Pages
    Powerful Essays

Related Topics