Marketing Insights
50Tried and True
INSIGHTS
SOCIAL
In 2012, Marketo embarked on our Social Marketing Rockstar Tour where we visited 15 cities across the nation to talk about implementing, executing, and measuring social strategy. We met marketing interns all the way up the ladder to CEOs, spoke to marketers from every industry, and networked with both large companies of 10,000+ employees and small companies of 10. The common denominator? An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. Every organization uses social in a different way. At each stop on the tour we collected insights from over 2000 customer attendees on how they are using social in their marketing today, plus any tips and lessons that they have learned along the way. We have gone through each entry and have compiled the best of the best!
2
1 2 3
Make sure you have the ability to track “who” your social followers are and “where” they go. And then use that data to nurture.
Barbara Holt @barbaraholt Marketing Communications Specialist, Rimage/Qumu
6
More is not necessarily better. Post things that are relevant, useful, and thoughtful rather than just lots of posts.
Paul Odnoletkov @Geosoft
Global Marketing Associate, Geosoft, Inc.
7 8
When someone posts on a social channel, you need to try and immediately respond. Don’t fall victim to poor “listening.”
David George @SystemSensor
Director, Marketing Communications, Honeywell
1) Control your message. 2) Make your message consistent. 3) Put a social media policy in place.
Lyndsey McDermand @YSIinc
Marcom Coordinator, YSI, Inc
Lessons learned: not linking our social platforms together and being too “self-focused”. Also, you need to provide relevant content to target audiences.
Liz Bartek @Liz_Bartek
Senior Internet Marketing Consultant, Social Media
Try not to post too much company centric news--you will almost always be bragging too much. We learned to
INSIGHTS
SOCIAL
In 2012, Marketo embarked on our Social Marketing Rockstar Tour where we visited 15 cities across the nation to talk about implementing, executing, and measuring social strategy. We met marketing interns all the way up the ladder to CEOs, spoke to marketers from every industry, and networked with both large companies of 10,000+ employees and small companies of 10. The common denominator? An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. Every organization uses social in a different way. At each stop on the tour we collected insights from over 2000 customer attendees on how they are using social in their marketing today, plus any tips and lessons that they have learned along the way. We have gone through each entry and have compiled the best of the best!
2
1 2 3
Make sure you have the ability to track “who” your social followers are and “where” they go. And then use that data to nurture.
Barbara Holt @barbaraholt Marketing Communications Specialist, Rimage/Qumu
6
More is not necessarily better. Post things that are relevant, useful, and thoughtful rather than just lots of posts.
Paul Odnoletkov @Geosoft
Global Marketing Associate, Geosoft, Inc.
7 8
When someone posts on a social channel, you need to try and immediately respond. Don’t fall victim to poor “listening.”
David George @SystemSensor
Director, Marketing Communications, Honeywell
1) Control your message. 2) Make your message consistent. 3) Put a social media policy in place.
Lyndsey McDermand @YSIinc
Marcom Coordinator, YSI, Inc
Lessons learned: not linking our social platforms together and being too “self-focused”. Also, you need to provide relevant content to target audiences.
Liz Bartek @Liz_Bartek
Senior Internet Marketing Consultant, Social Media
Try not to post too much company centric news--you will almost always be bragging too much. We learned to