Pepsico

Table of Contents Abstract | 2 | Phase One | | I. Background | 3 | II. Vision | 6 | III. Mission | 6 | IV. Values | 8 | V. Objectives | 9 | VI. Polices ,Values &Statements | 10 | VII. Social Responsibility | 13 | VIII. Financial Analysis | 15 | i. Liquidity Ratios | 15 | ii. Activity Ratios | 16 | iii. Debt Ratios | 19 | iv. Profitability Ratios | 20 | v. Market Ratios | 23 | Phase Two | | I. General Environment (PEST Analysis) | 24 | II. Porter's model (PM) | 28 | III. Strategic groups (SG) | 30 | IV. Competitors profile matrix (CPM) | 32 | V. External factor evaluation (EFE) | 33 | Phase Three | | I. PepsiCo's structure | 34 | II. PepsiCo 's Culture | 38 | III. PepsiCo 's Resources | 40 | IV. Internal factor Evaluation (IFE) matrix | 43 | Phase Four | | I. Corporate Strategies | 45 | II. Business-competitive Strategies | 46 | III. Functional strategies | 47 | IV. Porter Generic Competitive Strategy: | 50 | Phase Five | | I. Introduction | 51 | II. SWOT Matrix | 52 | III. Space Matrix | 55 | IV. BCG Matrix | 59 | V. IE Matrix | 64 | VI. SFE Matrix | 65 | Phase Six | | I. Structure and Strategy | 67 | II. Strategy Implementation | 68 | III. Strategy Evaluation | 69 | Global Marketplace Analysis | 70 | References | 72 | Appendix | 74 |

Abstract
A leading global food, snack and beverage company, it is PepsiCo. Its brands include Quaker Oats, Tropicana, Gatorade, Lay's and Pepsi — are household names that stand for quality throughout the world. As a global company, they also have strong regional brands such as Walkers, Gamesa and Sabritas. Independently or through contract manufacturers, they both make market and sell a variety of convenient, enjoyable and wholesome foods and beverages in over 200 countries. Their portfolio

References: * Coca-Cola. (2010). Annual Report * David, F., Ali, A * PepsiCo .(2011). Performance with Purpose: The Promise of PepsiCo Sustainability Summary 2010. retrieved from http://www.pepsico.com/Purpose/Overview/Policies.html * 2012