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Pepsico-Strategy Diversificaion

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In 2008, PepsiCo was the largest snack and beverage company in the world, with a broad portfolio of businesses and a focus on growth through acquisitions and innovation. However, even a strong company like PepsiCo deals with several challenges, to name few, low international profit margins, product innovation, supply chain decisions and fierce competition. http://onursaka.com/wp-content/uploads/2012/04/Case-Analysis-PepsiCo.pdf A key advantage for PepsiCo is that customers across the globe have similar tastes and this has assisted the company in implementing global strategies and being able to execute marketing and distribution similarly in all regions.
PepsiCo being a leading consumer product company it has always been looking for ways that will enable the company serve the people who buy their products. The company is doing this by corresponding to the health needs of the consumers and by helping the families understand the importance of good nutrition (Bachmeier K, 2008). PepsiCo by having a well built distribution channel has been of great advantage to the company because the customers can access products easily so as to turn to sales. The ability of PepsiCo to respond to the emerging trends and issues quickly like the issue of environment and health and the development of Pepsi generation has made the company to remain as the leading consumer product company and have a greater market share and also its ability to penetrate the international market buy focusing more on the emerging market (Gitman J.L and McDaniel C, 2009). http://customwritingtips.com/component/k2/item/10725-pepsico.html Recomandations
Pepsi Co is currently a strong worldwide leader in the food and beverage industry.Throughout its growth, it has stayed true to its mission and objectives, while becoming adominant force within the United States as well as abroad. Known throughout the worldfor quality products and customer care, Pepsi Co should make no major strategic

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    References: PepsiCo. (2011). Company: Our mission and vision. Retrieved Dec 8, 2011from http://www.pepsico.com/Company/Our-Mission-and-Vision.html PepsiCo. (2011). Company: PepsiCo Values & Philosophy. Retrieved Dec 9, 2011 from http://www.pepsico.com/Company/PepsiCo-Values-and-Philosophy.html PepsiCo. (2011). Investors: Annual Reports. Retrieved Dec 8, 2011 from http://www.pepsico.com/Investors/Annual-Reports.html Thompson, A.A., Strickland, A.J., & Gamble, J.E. (2010). Crafting & Executing Strategy The quest for competitive advantage: concepts and cases (2009 custom ed.). Boston, MA: McGraw_Hill Learning Solutions. Wikinvest. (2011). PepsiCo (PEP). Retrieved Dec 9, 2011 from http://www.wikinvest.com/stock/Pepsico_(PEP) Wimm-Bill-Dann. (2010). PepsiCo to Acquire 66% of Russia’s Wimm-Bill-Dann Dairy and Juice Company for $3.8 Billion. Retrieved Dec 9, 2011 from http://www.wbd.com/profile/news/item.aspx?id=5846 Yahoo Finance. (2011). Pepsico, Inc: Competitors. Retrieved Dec 9, 2011 from http://finance.yahoo.com/q/co?s=PEP+Competitors…

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