We decide to do this project because we want to know how the Assumption university’s students perceive about the Asean Economic Community (AEC) which is expected to come in year 2015 and also how the factors, quality of university, tuition fees, social factor and government policy relate to the perceiving in AEC. We found that the quality of university, tuition fees, social factor and government policy influence the perceiving value on AEC education industry, moreover, we also test the different perception among many group of respondents such as Thai and Non-Thai students, and Students who have different faculty to study how the Assumption university’s students perceive toward the AEC by setting many hypotheses. After testing the hypotheses, we can make the conclusion to explain how the factors affect the perceiving on AEC which the respondents perceive all factors, quality of university, tuition fees, social factor and government policy as high also The highest frequency of the factor that first came in mind when thinking about education in AEC is the language from the junior students. Hopefully, this project will more or less help the university also the related government department such as education and economic department to understand more how the respondents perceive the AEC and gain more information from our research.
Chapter 1: Introduction
Background of Study
As we know, nowadays, Asian Economic Community or AEC is an important issue that everyone is talking about. AEC is the goal of regional economic integration that will be coming in 2015.In short, the AEC will create the free movement of goods, services, investment, skilled labor, and freer flow of capital. Therefore, many things in our nation will be changed and we have to prepare for its.
In Thailand, all educational institutions aware and do research for the changes. Many universities and schools are preparing and keeping updates to cope with AEC.We also chose