1- Executive Summary: This report will analyse all the data which has been given in the sheet. It shows that unit shipping cost for mower and tractor for the proposed location is relatively higher as compared to existing locations and Europe, Pacific Rim and China need to be given more attention as far as business decisions are concerned. Though North American dealers and end-users are happier than that of Europe and China but most of the complaints have been registered from this region. Quantitative summary of the average responses for each of the customer attributes has been found in this report. Frequency Distributions of all the attributes for all the regions have been found in this report.
Table of Contents:
1: Dealer Satisfaction.....................................................................................2
2: End-User Satisfaction.................................................................................3
3: Mower Unit Sales.......................................................................................3
4: Tractor Unit Sales.......................................................................................4
5: Unit Shipping Cost......................................................................................5
6: Quantitative summary of the average responses for each of the customer attributes.......................................................................................................5
7: Frequency Distributions of all the attributes for all regions........................6
8: Quartiles of all the attributes for different regions....................................8
9: The mean Dealer satisfaction ratings and standard deviation by year and region............................................................................................................9
10: Conclusion....................................11
The survey is measured on a scale from 0-5 (0 = Very Poor, 1=