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Marketing Plan on Gyms

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Marketing Plan on Gyms
Jim Active Gym Marketing Plan.
Liam Mullins: 3052944
Jackson Behan: 3051421
Li Pham: 3034902
Tutors Name: John Lawson

JIM ACTIVE GYM

MARKETING PLAN

CANBERRA, ACT, CIVIC

PREPARED BY

LIAM MULLINS

JACKSON BEHAN
&
LI PHAM

Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation Structure | 6 | Corporate Strategy | 6 | Summary of Objectives | 7 | The Macro-Environment | 8 | Economic | 8 | Political/Legal | 8 | Technological Environment | 8 | Socio Cultural / Global Trends | 8 | The Macro Environment | 9 | Market Overview | 9 | Market Information | 10 | Industry Information | 10 | Customer Information | 11 | Customer Analysis | 12 | Market Research Requirements | 12 | Competitor Analysis | 13 | ProductPrice | 1314 | Promotion | 14 | Distribution | 15 | SWOT Analysis | 17 | Strengths | 17 | Weaknesses | 17 | Opportunities | 17 | Threats | 18 | Marketing Strategy | 19 | Target Groups | 19 | Competitive Advantages | 19 | Positioning Strategy | 19 | The Marketing Mix | 20 | Product | 20 | Pricing | 22 | Promotion | 22 | Place | 23 | Selection consideration | 24 | Market Segment | 25 | Product life cycle | 25 | Process | 26 | Physical evidence | 27 | People | 27 | Conclusion | 28 | References | 29 |

Executive Summary

Business Overview/ Purpose of Plan

Jim Active has recently won the lotto and is wishing to begin his own business. Jim plans to begin a gym in Canberra, ACT. Jim aims to promote healthier living by providing access to weight machines, exercise equipment and professional advice. Jim Active (head personal trainer/owner) has 5 years experience in person training to offer those who would like it. This is to assist consumers in achieving their goals
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